Neutrogena(R) Dermatologics Introduces skin iD(TM), the First Personalized Acne Solution
(Photo: http://www.newscom.com/cgi-bin/prnh/20080612/NYTH030 )
In a clinical trial testing 500 people with different skin, acne andlifestyles, 100% of people using skin iD got clearer, healthier-looking skin.skin iD is currently the only non-prescription acne solution on the marketthat has conducted a double blind, randomized, placebo-controlled clinicaltrial -- the "gold standard" in testing methodology. This clinical trialdemonstrated skin iD's power to work significantly better than the top sellingacne regimen in treating 16 different signs of acne.
skin iD was developed by Neutrogena(R) Dermatologics with a group ofleading dermatologists, scientists and market researchers, charged to create acustomized skin-clearing solution specifically designed to treat acne on acase-by-case basis without a prescription. skin iD is comprised of a skinevaluation, an exclusive product line and a comprehensive Web site to treateach individual's acne needs.
Exclusively available on skiniD.com, and showcased through a series ofinfomercials, skin iD is the first proposition of its kind on the market. "Wewanted to create a highly effective acne solution to meet the needs ofindividuals who are not satisfied with their existing acne regimen," statesJim Colleran, President, Neutrogena Corporation. "skin iD was developed withan innovative one-on-one approach. We determined that offering consumersaccess to skin iD through a dedicated Web site or by phone would allow for thedialogue necessary to evaluate their unique skincare needs and provide apersonalized regimen."
skin iD utilizes a breakthrough skin and lifestyle evaluation tool, whichcontains a patent-pending algorithm that provides a personalized skincareregimen based on the specific skincare needs of each individual consumer.skin iD is formulated with two leading acne-fighting medicines, Salicylic Acidand Benzoyl Peroxide, included in more than 25 customized acne skincareregimens that cleanse, treat and protect for significantly improved skin.
To launch skin iD, Neutrogena(R) Dermatologics has enlisted singer/actressKatharine McPhee. Best known for her success on "American Idol" and her firstsingle "Somewhere Over the Rainbow," McPhee is truly a role model for younggirls, who understands the emotional impact associated with acne and theimportance of finding a solution. Katharine will appear in infomercials andbe featured on skiniD.com beginning in May 2008. McPhee will make her bigscreen debut in August, starring in "The House Bunny" opposite Anna Farris,Emma Stone and Kat Dennings for Sony Pictures.
A worldwide leader in premium, dermatologist-recommended skin, hair andcosmetics products, Neutrogena(R) Corporation has been providing consumerswith health and beauty improvements for over 40 years. The Companymanufactures and markets a line of premium priced skin and hair care productsthat are distributed in more than 70 countries. Headquartered in Los Angeles,Neutrogena(R) is a subsidiary of Johnson & Johnson, world's most comprehensiveand broadly based health care products company.
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