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Dr. Zaltman is the Joseph C. Wilson Professor of Business AdministrationEmeritus at the Harvard Business School. He served as a member of theUniversity's Mind, Brain, and Behavior Interfaculty Initiative; and was alsoCo-Director of The Mind of the Market Laboratory at the Business School. He isa founding partner of Olson Zaltman Associates.
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"Having a distinguished leader like Dr. Zaltman joining our Advisory Boardis both an honor and a reaffirmation of our commitment to being the leaderourselves in the global neurological testing field," said Dr. A. K. Pradeep,Chief Executive Officer of NeuroFocus.
In addition to his academic career, which has been highlighted by numerousawards and other honors from leading industry organizations such as theAmerican Marketing Association, Massachusetts Institute of Technology, and theAdvertising Research Foundation, Dr. Zaltman has also published several bookson the subjects of marketing and consumer research. They include "HowCustomers Think: Essential Insights into the Mind of the Market", which rankedamong the top five best-selling business books in North America and Europe;and his latest work, "Marketing Metaphoria: What Deep Metaphors Reveal aboutthe Minds of Consumers".
Dr. Zaltman's knowledge and insights have been written about in The NewYork Times, Fortune, Forbes, Time, Fast Company and a number of other topperiodicals. He is a past President of the Association for Consumer Research.
About NeuroFocus
NeuroFocus Inc. is the market leader in bringing neuroscience knowledgeand expertise to the world of advertising, marketing, product development andpackaging, and entertainment. The company leverages Doctorate-level academiccredentials in neuroscience and marketing from Berkeley, MIT, Harvard, and theHebrew University combined with C-suite level business management andconsulting experience.
NeuroFocus clients include Fortune 100 companies across the consumerpackage goods, food and beverage, financial services, automotive, and retailsectors. Entertainment category clients include major companies in thebroadcast and cable television and motion picture industries. The NielsenCompany is a strategic investor in NeuroFocus.
SOURCE NeuroFocus, Inc.
