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A recent article published by EFE world news shows that the world'sobesity/overweight rates are surpassing malnutrition and hunger for the firsttime in history, with 1.7 billion people who are overweight (out of which 300million are obese) vs. 850 million people who are victims of hunger.According to the Centers for Disease Control and Prevention (CDC), over thepast three decades the childhood obesity rate has more than doubled forpreschool children aged 2-5 years and more than tripled for children aged 6-11years. Data from the CDC's 2005 survey also showed that the prevalence ofbeing overweight was higher among Hispanic (16.8 percent) than AfricanAmerican (16.0 percent) and white (11.8 percent) children. To reduce thesealarming rates, it is important to educate families on how to establish andfollow good fitness and nutrition habits.
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In a study published by the Archives of Pediatrics & Adolescent Medicinein June 2008, researchers found that "one hundred percent juice consumptionwas associated with better nutrient intake than in the non-consumption groupand was not associated with weight status or the likelihood of beingoverweight in children 2 to 11 years of age."
"One simple way to help reduce obesity rates and promote a healthylifestyle is to increase your fruit and vegetable intake," said VictoriaNuevo-Celeste, Nestle Juicy Juice Marketing Manager. "Nestle Juicy Juiceproducts are made from 100% juice with no added sugars, sweeteners,preservatives or artificial flavors, and they provide children with importantnutrients to grow healthy and strong. We are excited to expand the CopitaJuicy Juice junior soccer tournament to two cities this year, and encouragefitness and good nutrition among Hispanic families."
Based on the Food Pyramid created by the United States Department ofAgriculture (USDA) in 2005, 6 oz. of Nestle Juicy Juice provides one servingfrom the Fruit Group and is an excellent source of vitamin C. The USDA alsorecommends making smart choices from every food group and finding a balancebetween food and physical activity as the best tools to prevent obesity, aswell as a number of other diseases.
"The school break has started for most children in the U.S., and the hotsummer months ahead mark the perfect time for people to be out and eatlighter, healthier meals," said Claudia Gonzalez, Nutritionist and HealthExpert. "When being outdoors at the beach or the park, Hispanic familiesshould opt for healthy and simple snack options that are true to their cultureand nutritious to their bodies, like cut watermelon and strawberries, orjicama sticks with a little lime juice and chili powder. To quench yourchildren's thirst, offer them water and 100% fruit juices, like Juicy Juice."
Nestle Juicy Juice partnered once again with the Hispanic Soccer Allianceto offer the communities in Dallas and Los Angeles fun and healthy events fortheir children. Copita Juicy Juice will allow junior soccer leagues toparticipate in a friendly environment and promote exercise and healthy habitsamong Hispanics in the U.S.
Copita Juicy Juice will take place Saturday, July 5 and Sunday, July 6 atRichland College in Dallas; and on Saturday, August 30 and Sunday, August 31at Heartwell Park in Long Beach, California.
About Nestle USA
Named one of "America's Most Admired Food Companies" in Fortune magazine
