Neerja and Ananya Birla Announce the Launch of Aditya Birla Health Ride To MPower

Tuesday, March 7, 2017 General News
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MUMBAI, March 7, 2017 /PRNewswire/ --

The 2nd Edition of the City's Biggest Cycling Event Aims

to Bring Together Over 2,000 Mumbaikars to Spread Awareness on Mental Health 

After a tremendously successful cycle ride last year, Neerja and Ananya Birla's

movement for mental health - MPower, announces the second chapter of the event that will take place in the city on 26th March, 2017. Titled, Aditya Birla Health Ride To MPower, the event aims to bring together fitness aficionados to spread the crucial message that a person's wellbeing expands beyond physical attributes and extends to mental wellness as well. Powered by Aditya Birla Health, the second edition of Ride To MPower aims to bring in over 2,000 participants from across the city to champion the cause.

     (Photo: http://mma.prnewswire.com/media/475467/Aditya_Birla_Health___Cycle_Event_Launch.jpg )

Speaking about the initiative, Mrs. Neerja Birla, Founder and Chairperson, MPower, said that the general perspective towards mental health is changing through such continuous efforts. "Though people are slowly getting vigilant on the importance of mental health, there are still a large number of people that focus only on physical wellbeing. Through Aditya Birla Health Ride To MPower, we want to educate the community that mental wellness is equally important as physical fitness."

This year, Aditya Birla Health Ride To MPower will have two legs - a 15Km and a 35Km ride, both starting at NCPA, Nariman Point. Through the event, MPower aims to inspire and encourage everyone to initiate conversations about mental health and stamp out the stigma associated with it.

Co-Founder and Vice Chairperson, Ananya Birla said, "Complete wellbeing is a state of mind which can be achieved only if we focus on our mental well-being. At MPower we constantly strive to spread this message."

As a lead up, Aditya Birla Health Ride To MPower will see mini events starting this weekend and culminating with the finale event on 26th March in the city. The pre-events will include first-of-its-initiatives like The Safety Ride which see police forces come together for a 10Km ride and participating to free themselves of the mental pressure of their daily, high stress, routines; The Tribute Ride that will have the city's lifelines - The Dabbawalas, The Dhoodwalas, The Pavwalas come together for the cause amongst other novel rides.

"We are living in an era where social and emotional shame continues to cloud discussions on mental health and fitness. Therefore, we have come together with a common vision to create an impactful event which helps to improve the understanding and acceptance of mental health challenges in order to eradicate the stigma associated with it. This is also in line with our business philosophy of 'health first' in health insurance," adds Mr. Mayank Bathwal, CEO, Aditya Birla Health.

A healthy mind and a healthy body go hand-in-hand. MPower heartily welcomes all to join Aditya Birla Health Ride To MPower to stamp out stigma attached to mental health and spread awareness on this menace that is slowly crippling our society.

How to Register:  

Registrations start from 1st March 2017

Registration Fee: INR 600

When: Sunday, 26th March, 2017

Where/ Start Point: NCPA, Nariman Point, Mumbai

Visit the website - https://www.mpowerminds.com/ride-to-mpower.php for more details

About MPower MPower was launched in early 2016 by Neerja Birla and Ananya Birla to work towards giving strength and support to individuals with mental health concerns, especially the young, by creating awareness and also providing comprehensive clinical care. MPower aims to get rid of the stigma and misconceptions associated with mental health conditions through various awareness building initiatives such as Ride to MPower (an annual Cyclothon) and campaigns such as #EverydayHeroes and #StampOutStigma. MPower also comprises another vertical- MPower-The Centre, which provides multidisciplinary mental health services to children, young people, and their families.

For further details contact: Kimaya Patil kimaya@thinkink-communications.com +91-9833501007 Rhea Chablani rhea@thinkink-communications.com +91-9769996562 Think Ink Communications



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