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Nature MadeŽ Announces New Product Nature Made GreatMindŽ to Help Improve Mental Clarity and Performance

Tuesday, June 22, 2010 Drug News J E 4
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NORTHRIDGE, Calif., June 21 Stay on top of your game while challenging your mind. A recent survey among American adults, which was conducted by Opinion Research Corporation (ORC) on behalf of Nature MadeŽ, found that 69 percent of survey respondents worry about maintaining a healthy, active and sharp mind. Nature MadeŽ is introducing GreatMind, a new daily supplement uniquely formulated to help improve and maintain short-term memory, enhance mental clarity and performance, naturally.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/naturemade/44288/

(Photo: http://photos.prnewswire.com/prnh/20100621/MM23453 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100621/MM23453 )

"Throughout my three decades of studying the brain, people have consistently looked for the solution to better memory and cognitive function," said internationally recognized cognitive memory expert and consultant for Nature Made, Dr. Thomas R. Crook, clinical psychologist. "Improving mental clarity and performance includes a combination of lifestyle activities including exercise, sleep and proper nutrition which is where supplements such as Nature Made GreatMind play an important role in a healthy mind."

Nature Made GreatMind features a patent-pending combination of key ingredients, including vitamin B12, folate, amino acids and key antioxidants that the mind needs to stay healthy. It works well as part of a daily wellness routine of nutrition, physical and mental activity and adequate sleep to improve mental clarity.

"Nature Made GreatMind is a breakthrough product in the supplement industry that when combined with lifestyle habits such as eating healthy, exercising regularly and getting enough sleep, can help the millions of adults maintain and improve mental clarity and short-term memory," said Richard Yoder, director of marketing for Nature Made.

Additional information from the ORC survey includes:

After evaluation of the research and to support the introduction of GreatMind, Nature Made created an offline and online cognition challenge -- "GreatMind Brain Game Challenge." The online challenge, hosted at Naturemade.com, allows Americans to join the challenge by accessing a variety of cognitive exercises, games and information that consumers can play and reference. The offline aspect will bring Nature Made GreatMind onto the streets of three cities - Seattle, Chicago and New York - throughout the summer. At this time, Nature Made GreatMind ambassadors will connect with residents in each city, challenging them to a game of cognitive thinking and delivering lifestyle tips to improving cognitive health. A winner from each city and from an online Brain Game Challenge will meet in New York City in the fall to compete in the finale of the GreatMind Brain Game Challenge.

For more information about Nature Made GreatMind, the GreatMind Brain Game Challenge or Nature Made visit www.NatureMade.com.

About Nature Made

Nature Made vitamins is the number one supplement brand in the food, drug, club and mass channels.* Owned by Pharmavite, Nature MadeŽ was the first line of dietary supplements to earn a third-party quality seal of approval through the United States Pharmacopeia's Verification Program. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. Visit www.NatureMade.com for the latest news and offerings.

*Excluding Private Label

Methodology:

The survey was conducted using Opinion Research Corporation's CARAVAN National Omnibus telephone survey of adults 18 years of age or older. Telephone interviews among 1,010 adults were completed from April 15-18, 2010. The survey utilized a random-digit-dial sampling methodology to obtain a representative sample of the population. The margin of error for the survey overall is + / - 3.1 percentage points. The margins of error for subgroups within these audiences are larger.

-- Sixty-eight percent of survey respondents report to have experienced some form of cognitive decline. -- While most respondents realize the elements of cognitive fitness (importance of a well-balanced diet, getting at least 7-to-8 hours of sleep every night and staying physically active), fewer fail to incorporate these activities into their daily routine. -- Eighty-five percent of respondents say they stay physically active, and eighty-three percent say they eat a well-balanced diet for the purpose of keeping their minds healthy and active. -- Eighty-one percent of respondents believe that taking vitamins or nutritional supplements can be useful to help keep their minds healthy and active. -- Sixty-five percent of respondents say they play games for this same purpose.

SOURCE Nature Made
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