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"This is a very important new relationship for us," said Tom Beall, managing director of Ogilvy PR's global Social Marketing Practice. "This work with NCI builds upon our years of experience in promoting cancer prevention and early detection, as well as FKH's deep credentials in cancer that include longstanding efforts on behalf of NCI. These capabilities, along with our experience working with other federal government agencies on major health issues, place the Ogilvy Team in a very strong position to contribute to NCI's efforts to combat cancer - an opportunity and responsibility we take very seriously."
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The Ogilvy Team will work with NCI to create a comprehensive communications platform reflecting the mission of NCI and its commitment to ensure that "Everything we do at NCI begins and ends with real people; those with cancer, those at risk for the disease and those who care for them." The task order contract will include strategic planning, materials development, campaign development, professional and technical communications, special audience efforts, special events, and other activities.
"Each year, more than 1.4 million Americans are diagnosed with cancer and millions of families, caregivers, communities, and businesses experience the devastating effects of cancer," said Craig Martin, managing director and chief operating officer of FKH. "Thanks in large part to the efforts of NCI, we are making major strides in our understanding of cancer and in the translation of that understanding to new ways of treating and preventing cancer. The Ogilvy Team is honored to have the opportunity to apply our deep understanding of the cancer field and our unique abilities in strategic communication planning, science communications, and cancer community and constituency development to help fulfill the mission of NCI."
Ogilvy PR's team will be supported by The Media Network and DB Consulting Group, both Silver Spring, MD based companies. Initial funding for the first year of the contract is $2.8 million and work begins immediately.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, healthcare, consumer marketing, corporate, technology, public affairs and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (Nasdaq: WPPGY) (www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.
SOURCE Ogilvy Public Relations Worldwide (Ogilvy PR)
