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Owned by Ada, Michigan-based Alticor, Inc., the NUTRILITE(R) brand hasmore than 200 nutritional supplements - including tablets, capsules, powderdrink mixes, and nutritional snacks and bars - for sale to millions ofconsumers in more than 50 countries around the world by Amway and Quixtarindependent business owners (IBOs).
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"This is quite an accomplishment for the NUTRILITE brand and the manythousands of Amway and Quixtar IBOs," said Alticor President Doug DeVos."NUTRILITE has become a recognized brand globally and is on track forcontinued market growth in the years ahead as our IBOs continue to make deeperinroads with our health-conscious consumers."
"This is a remarkable achievement within an extremely competitive globalmarketplace," said Candace Matthews, Alticor's chief marketing officer. "Themarket validates our findings that NUTRILITE's array of vitamins, minerals anddietary supplements are among the best in today's market and will remain sofor years to come."
Dr. Sam Rehnborg, president and CEO of the Nutrilite Health Institute andson of NUTRILITE founder Carl F. Rehnborg, said, "My father had such bigdreams for this business. Hitting this milestone really justifies everythinghe believed in. People around the world are beginning to see, as he did, howimportant supplementation is to achieving and maintaining good health. And ourmulti-million sales network is carrying my father's message to ever moreconsumers around the world."
The elder Rehnborg began marketing multivitamin and multi-mineral foodsupplements in 1934 after he dedicated himself to studying the effects of abalanced diet and proper nutrition on people's health. In 1972, AmwayCorporation, now a subsidiary of Alticor, acquired a controlling interest inNutrilite Products, Inc., and today emphasizes the importance of its productsthrough its message of optimal health. Amway acquired the remaining shares inNutrilite Products from the Rehnborg family in 1994.
About NUTRILITE
NUTRILITE is the world's leading brand of vitamin, mineral, and dietarysupplements, based on 2006 sales. NUTRILITE ( www.nutrilite.com ) is committedto total quality control of its plant concentrates from seed to finishedtablet. It's the only global vitamin and mineral brand to grow, harvest, andprocess plants on its own certified organic farms, located in California,Washington, Mexico, and Brazil.
NUTRILITE products are available exclusively through www.quixtar.com ,Quixtar Independent Business Owners (IBOs) in North America, and Amwaybusiness owners internationally. For more information on NUTRILITE products,history, farming and manufacturing practices, visit www.Nutrilite.com .
About Alticor
Alticor ( www.alticor.com ) is the parent company of Amway Corp., QuixtarInc., Access Business Group LLC, and Alticor Corporate Enterprises.Headquartered in Ada, Michigan, USA, Alticor and its affiliates offerproducts, business opportunities, and product development, manufacturing andlogistics services in more than 80 countries and territories worldwide. In itsmost recent fiscal year, the company reported worldwide sales of $7.1 billion.For further information, please contact Alticor's media information line at616.787.7565 or e-mail Alticor's media relations staff [email protected].
SOURCE Alticor, Inc.
