NEW Line of Pushbutton Pill Cases Launched by Variant Products

Monday, December 8, 2008 General News J E 4
ROCHESTER, N.Y., Dec. 8 Variant Products, Ltd. islaunching its latest new pill case designs to retailers across America andCanada. An innovative pushbutton technology was invented in-house to addressease-of-use concerns. The new look is decidedly upscale and has already beenrecognized by the 2008 Best of Rochester Award in the Industrial Designerscategory by the U.S. Local Business Association.

The VitaCarry(R) and VitaBuddy(R) brands have been building momentum amongretailers and consumers alike. As wellness-minded consumers find themselvesmanaging multiple pills and tablets as part of their daily routine, Varianthas been focused on finding solutions for storage, transporting, organizing,dosing, cutting and crushing.

The new pushbutton series will initially be available in compact,patent-pending 7-Day, AM/PM and 14-Day configurations. Food-grade plastics,stainless steel components and a 90-day warranty accompany each item. In 2009,Variant plans to launch a similar series, each with a larger capacity.

VitaCarry brand items are sold in every Wal-Mart supercenter and the NEWPushbutton 7-Day will launch to more than 7,000 Walgreens stores in earlyJanuary.

Variant's rich pipeline includes numerous innovations slated for '09 and'10 launch dates. The aging baby boomer population has created a swell indemand for products in the Wellness category and Variant's efforts areintended to keep their products at the forefront of that movement.

This release was issued through eReleases(TM). For more information,visit CONTACT: Chris Gardner President, CEO Variant Products, Ltd. 3543 Winton Place Rochester, NY 14623 585. 340.6167 - office 585. 340.6236 - fax 585. 414.3116 - mobile

SOURCE Variant Products, Ltd.


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