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NBC's The Biggest Loser Coach Jillian Michaels Teams Up With Oral-B to Empower Americans to Invest in Their Oral Health

Friday, October 3, 2008 General News
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CINCINNATI, Oct. 2, 2008 Oral-B has partnered with healthand wellness coach Jillian Michaels from the NBC hit show "The Biggest Loser"to challenge Americans to think about their oral health as a long terminvestment and make one small change today that will improve the health oftheir mouths. Michaels is known for motivating people to lead healthierlifestyles, and believes that making small changes and smart choices today canhave a big impact for the future.
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"When I encourage people to lead a healthier lifestyle, I remind them thatit's not just about weight loss or one area of your health -- it's about wholebody wellness. All of our systems are connected and the health of one areamay impact another, including the health of your mouth," explains Michaels."There are many simple changes people can make that offer amazing results.For example, switch from a regular manual toothbrush to a power toothbrushsuch as Vitality Precision Clean. It reduces up to twice as much plaque andleaves your teeth feeling clean and smooth everyday. Plus, I love knowingthat I'm keeping my mouth healthy in between dental visits."
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To make an investment in your health, Michaels offers the following tips:

-- Simple choices make a difference. We make choices everyday thatcontribute to our health, so choose the healthier option. For example, pickwater instead of acidic sodas or sports drinks and opt for sugar-free gum ormints when possible. They are better for your teeth and your waistline.

-- Recruit support. Whether it's in the form of a trainer, a workoutbuddy or even your dental hygienist -- a little bit of help goes a long way.This helps to keep you accountable and when the going gets tough you will havesomeone there to help motivate you.

-- Don't just go through the motions. Even brushing your teeth is aninvestment in your long-term oral health but don't just do it mindlessly.Pick toothpastes that provide oral health benefits or a toothbrush thatnotifies you when to switch quadrants of your mouth or gives your feedback soyou can stay engaged through the experience.

-- Make the quality count! Cut way back on processed foods and choosefresh foods that can help to significantly boost your metabolism and youroverall health. Choose your oral care products in the same way. If you'respending two minutes at the sink, consider a power brush such as the Oral-BVitality Precision Clean that reduces up to two times more plaque than aregular manual toothbrush.

Jillian Michaels and Oral-B are making it easy for consumers to make theswitch from a manual to a rechargeable power toothbrush. Visitwww.smoothcleanfeeling.com for more information and encouragement from Jillianon how you can make the switch to power.

Starting at just $22, Oral-B's portfolio of rechargeable oscillatingrotating power toothbrushes offer consumers a dentist-like smooth cleanfeeling and include a variety of brushes to meet different needs and budgets.Oral-B rechargeable power toothbrushes that employ oscillating-rotatingtechnology help remove more plaque than a regular manual toothbrush, helpprevent gingivitis and reach deep between teeth and along the gum line for athorough clean. They also include special features to help consumers achieveoptimal oral health, such as timers that help them brush for thedentist-recommended two minutes and sensors to alert them if they are brushingwith too much pressure -- important because brushing too hard can contributeto early gum recession.

For more on Jillian Michaels, visit her website at www.jillianmichaels.comand watch her on "The Biggest Loser," airing Tuesdays 8/7 c on NBC.

About Oral-B

The Oral-B brand is a worldwide leader in the over $5 billion brushingmarket. Part of the Procter & Gamble Company, the brand includes manual andpower toothbrushes for children and adults, oral irrigators and oral carecenters and interdental products, such as dental floss. Oral-B manualtoothbrushes are used by more dentists than any other brand in the U.S. andmany international markets.

Three billion times a day, P&G brands touch the lives of people around theworld. The company has one of the strongest portfolios of trusted, quality,leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R),Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R),Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R) and Braun. TheP&G community consists of over 135,000 employees working in over 80 countriesworldwide. Please visit http://www.pg.com for the latest news and in-depthinformation about P&G and its brands.

SOURCE The Procter & Gamble Company
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