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Mums Go Online to Avoid Judgement

Monday, November 19, 2007 General News J E 4
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LONDON, November 19 21st century mums are more likely toturn to the internet for advice and support on parenting issues because theyfeel less judged on their parenting skills than in other environments, newresearch has shown today.

The research commissioned by Tixylix found that only 2% of mothers feltjudged by their online peers compared to the quarter who felt judged by theirneighbours and other mums at the school gate. The findings mark the launch ofa search for five real mums to star in Tixylix's new online social supportnetwork: FiveFabMums.com to be launched in March next year.

The top parenting critic for mums was the mother-in-law, thought by overa quarter (26%) of respondents to be the most judgemental than any othersocial group.

The poll, which compared parenting attitudes between 1,000 mums from twodifferent generations - modern day and 1970s - highlights the growingimportance of online networks where mums can obtain support innon-judgemental environments.

The research also found that today's mums are more likely to activelyseek advice and support from a wide variety of sources compared with their1970's counterparts who often preferred to "go it alone". For example, socialsupport groups such as coffee mornings are on the increase, with 54% of mumstoday attending regular meetings compared to only 34% of mums in the 1970s.Many modern day mums also say that online parenting portals can providecrucial support and 20% regularly log on to online parenting portals whenthey need advice in a hurry.

Parenting expert Dr Jenny Leonard says: 'The findings reflect a growingtrend for modern mums to seek advice and support from a wider range orsources than ever before. The internet in particular allows mums to feelconnected to the outside world and to seek answers to parenting questionsquickly and also without feeling embarrassed or judged.'

FiveFabMums.com launches on 2nd March 2008 and will allow people tofollow the ups and downs of five real modern day mums and their kids throughregular photo, video and written diary entries for a whole year. It will alsoinclude a networking function where mums can share their everyday, real-lifeexperiences of motherhood with each other, ask each other questions andcompile an online photo album that they can share with their friends andfamily.

Mums who would like the chance to audition to be one of the 'Five FabMums' can apply online at http://www.tixylix.co.uk. All entries need to bereceived by the 21st December and successful applicants will be short listedand notified by the 31st December 2007. Applicants will be short listed andthen the final five mums will be selected by a panel of judges, includingleading parenting coach Dr Jenny Leonard, at a special audition weekend on5th & 6th January 2008.

Each of the Five Fab Mums will win a state of the art digital videocamera to help them create their video blog. In addition, each mum willreceive GBP100 a month for the whole year which will be paid into theirChild's Trust Fund as a thank you for their participation.For more information please contact: Tiger White PR +44(0)20-7202-8520 email: Joanne Hill: joanne.hill@tiger-white.com Lizzie Andrews: lizzie.andrews@tiger-white.com Emma Thomson: emma.thomson@tiger-white.com

SOURCE Tixylix
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