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Multimillion-Dollar AARP Campaign Busts the Myths of the Health Care Debate

Friday, September 18, 2009 General News J E 4
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Campaign couples power of 40 million members, reach of national ad blitz

CHICAGO, Aug. 10 /PRNewswire-USNewswire/ -- This week, AARP will launch the next phase of its Health Action Now campaign with a multimillion-dollar national advertising and grassroots push to ensure every American has a choice of doctor and dependable, affordable health insurance. AARP's paid advertising--available online now--will run nationally on television, locally on radio, in print publications and online. AARP activists will also be in action in every state to ensure every member of Congress knows the 50-plus community wants action to fix what's wrong with health care and preserve what's right.

AARP's advertising campaign will bust the myths some are spreading to frighten Americans, including false assertions that fixing the health care system will lead to rationed health care, a government takeover or even euthanasia.

"We won't stand idle when opponents of health care reform attempt to scare or mislead the American people--and older Americans in particular--about what fixing the system really means," said AARP Illinois State Director Bob Gallo. "The truth is we need to fix health care, whether it's ensuring affordable coverage for Americans age 50 to 64 or improving benefits for people in Medicare. It's time for the public to get the real facts."

AARP will combine this effort with grassroots action by millions of volunteers and activists. AARP members will visit their representatives and senators in their district offices and attend events in support of health care reform. The Association will also host more than 80 events with legislators and community leaders across the country.

In Illinois, AARP will be having conversations with AARP members and press conferences, aimed at getting the public the facts and "busting" the health care reform myths being spread. AARP will hold "Rx for health care reform" events in every Congressional district in Illinois, where volunteers will deliver thousands of Rx pill bottles filled with personal health care stories from constituents to their members of Congress, highlighting the need for reform.

This round of advertising is scheduled to run through mid-September in national outlets and in select local markets. Television advertisements will appear on networks including CBS, Fox News Channel, Lifetime and MSNBC, while online ads will appear on Web sites including CNN.com and ABCNews.com, as well as social networking sites.

To view the ads or to get more information about AARP's Health Action Now campaign, please visit www.healthactionnow.org.

SOURCE AARP Illinois
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