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MultiVu Video Feed: Major Trial Demonstrates Comparable Accuracy of Virtual Colonoscopy and Standard Colonoscopy

Thursday, September 18, 2008 General News J E 4
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Study Results Published in the September 18th New England Journal ofMedicine

Each year more than 52,000 Americans die from colorectal cancer. Many ofthese deaths could be prevented by regular screening. Yet, the vast majorityof those 50 and older who should be screened for the disease are not beingtested - possibly due to the cost, inconvenience, and safety concernsassociated with current screening exams.

However, results of an American College of Radiology Imaging Networkstudy published in the September 18 issue of the New England Journal ofMedicine confirm that CT Colonography, often referred to as virtualcolonoscopy, is an effective screening option that could be more attractiveto patients and, as a result, save lives.

CT colonography employs virtual reality technology to produce athree-dimensional visualization that permits a thorough and minimallyinvasive evaluation of the entire colon and rectum. The ACRIN trial,sponsored by the National Cancer Institute (NCI), part of the NationalInstitutes of Health (NIH), enrolled more than 2,600 patients at 15 sitesnationwide and found that CT colonography was highly accurate for thedetection of intermediate and large polyps.

For further information about the ACRIN National CT Colonography Trial,please visit: http://www.acrin.org/TabID/151/Default.aspx.

NEWS: New England Journal of Medicine study confirms that CT Colonographyor virtual colonoscopy, is an effective screening option that could be moreattractive to patients and, as a result, save lives.

FORMAT: News Package with Extra Soundbites and B-roll

ADDITIONAL RESOURCES: Video, contact information and more available at:http://www.prnewswire.com/broadcast/34638/press.html

VIDEO PROVIDED BY: The American College of Radiology

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,1-800-653-5313 EXT. 3SATELLITE FEED: Wednesday, September 17th, 2008 6:30 PM - 6:45 PM ET AMC 3 C-Band Transponder 3 Downlink Freq. 3760 Horizontal

SOURCE The American College of Radiology
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