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In a recent Roper telephone survey of 128 people with moderate-to-severeRA who were not responding well enough to their current medication, nearly 60percent of those who cook or help cook said they find it difficult to do so.(2007 Bristol-Myers Squibb Rheumatoid Arthritis Study, Update 3. GFK RoperPublic Affairs & Media. June 11, 2007.) This survey was conducted on behalfof Bristol-Myers Squibb. Working with Bristol-Myers Squibb and the ArthritisFoundation, Sandra Lee helped to develop the RA in the Kitchen campaign whichoffers kitchen organization ideas, tips and recipes to help make cookingeasier for those with RA. The Web site, www.RAintheKitchen.com, includes abroad range of recipes - from 20-minute meals to healthy feasts. They areprintable and free-of-charge.
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NEWS: Sandra Lee launches RA in the KitchenTM Campaign, offering recipesand shortcuts in the kitchen for people with rheumatoid arthritis (RA).
FORMAT: News Package with Extra Soundbites and B-roll
ADDITIONAL RESOURCES: Video, contact information and more available at:http://www.prnewswire.com/broadcast/26988/consumer.html
VIDEO PROVIDED BY: Bristol-Myers Squibb
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SOURCE Bristol-Myers Squibb
