Advertisement
Each tiny berry of Aronia melanocarpa contains a powerhouse ofantioxidants. Studies done in the US and around the world indicate that thearonia berry can benefit cardiovascular health, the digestive system, liverhealth, and muscle recovery after workouts. With this laundry list ofbenefits, you might expect that people would be eating aronia by the bowlful.
Advertisement
Aronia is a small dark berry native to North America. It can be foundgrowing wild across the US and Canada, and it's being cultivated on farms inthe heartland and the Northwest. In fact, many people who have never heard ofaronia may recognize the trees and bushes as the "chokeberry." The name"chokeberry" provides a hint as to why aronia isn't being baked into muffinsand added to breakfast cereals like blueberries and other healthy fruits.
The "chokeberry" label is well deserved. The proanthocyanidins that givearonia much of its antioxidant kick also give it a bitter flavor. This has ledmost Americans to overlook the berry completely. In Europe, though, the aroniaberry has been gaining in popularity, and with the current focus onsuperfoods, scientists started to take a closer look at the aronia berry. Whatresearchers found is a berry that knocks acai from its pedestal. Aronia has anintense concentration of anthocyanins, a natural compound that not only givesthe fruit its dark color, but also many of its health benefits.
In the raw state, this berry is an impressive addition to the superfoodranks. Most people, however, don't eat aronia or acai raw. Thousands ofconsumers find superfood beverages the easiest way to get their hands on theseberries. With all of its recent press, acai is popping up in a multitude ofnew products, but aronia, as a relative newcomer, is at its best in onebeverage, Oki, by Orenda International. Oki blends aronia with other fruitsand botanicals to create a drink that not only harnesses the power of aronia,it makes the "chokeberry" nickname a thing of the past.
With the research behind the power of the aronia berry and the currentpush toward healthier diets, you can bet that you'll be hearing more about thearonia berry.
For further information, please contact Alaine Sepulveda 480.889.9116
SOURCE Orenda International
