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Twenty-seven percent of American adults now say they are "extremely likelyor somewhat likely" to create an online personal health record (PHR) to helptrack their medical history and medications. "This movement is being driven bythe availability of new technology as well as by people's desire to takecontrol of their own health care and have manageable access to their medicalinformation," said Susan Semack, Vice President of the Morpace Health CarePractice.
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Recently Internet giants Google and Microsoft, along with traditionalonline health service companies such as WebMD and Revolution Health, havebegun offering online personal health record services at no charge. "Asawareness of these kinds of services builds," Semack said, "many people willbe open to using them."
The likelihood of subscribing to these new online services does not varyby age -- Americans aged 55 and up are as likely to create an online PHR asyounger Americans. "Older Americans recognize the value of centralizing a longhistory of medical information and many are not intimidated by using theInternet to create a PHR," added Semack.
Meanwhile, awareness of the Federal government initiative to create anationwide system of electronic medical records by 2014 is edging up.Currently, 56 percent report they are familiar with this initiative comparedto 50 percent two months ago.
Morpace Omnibus Study interviews were completed with 1,015 consumersselected from an Internet panel of adults aged 18 and over. The sample'sdemographic profile is reflective of the U.S. population.
About Morpace Inc.
Morpace is a full-service survey research and consulting organizationspecializing in automotive, financial services, health care, retail andtechnology. Morpace has global expertise in providing innovative proprietarysolutions to clients in four core areas: market definition and segmentation;product development and pricing; brand and image positioning; and customersatisfaction and loyalty.
Established in 1941, Morpace Inc., an ISO 9001:2000 certifiedorganization, is one of the largest privately held marketing research firms inthe United States. Headquartered in Farmington Hills, Michigan the company hasoffices in Irvine, California; New York City; and London, England.
www.morpace.com
SOURCE Morpace Inc.
