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Susan Semack, Vice President of the Health Care Practice at Morpace, saidthe study also shows that 29 percent of consumers remain undecided regardingsupport of a system that would allow patients, physicians, and other healthcare providers to access personal health records through the Internet. Sheadded that many of those surveyed also have little knowledge about the system.
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"Four years ago President Bush signed an Executive Order mandatingcreation of a nationwide system of electronic medical records to facilitatethe continuity of health care, but most people are not aware of this," saidSemack. She added that consumers do see some potential benefits in thissystem, including improved quality of care and a reduction of medical errors.
More notably, however, survey participants cite significant privacyconcerns about a national medical record system. Fear of identity theft topsthe list, along with unauthorized access to an individual's medicalinformation by marketing firms, employers and even health insurance companies.
"Due to Americans' concern about this type of privacy violation," Semacksaid, "it is not surprising that the majority feel the Federal governmentshould have a role in establishing rules and standards to protect the privacyand confidentiality of electronic medical records."
The Morpace Omnibus study completed 1,171 interviews using an Internetpanel of adults aged 18 and older. The sample reflects the demographic profileof the U.S. population.
About Morpace Inc.
Morpace is a full-service survey research and consulting organizationspecializing in automotive, financial services, health care, retail andtechnology. Morpace has global expertise in providing innovative proprietarysolutions to clients in four core areas: market definition and segmentation;product development and pricing; brand and image positioning; and customersatisfaction and loyalty. Morpace is certified by NCQA to conduct CAHPS(R) andHOS.
Established in 1941, Morpace Inc., an ISO 9001:2000 certifiedorganization, is one of the largest privately held marketing research firms inthe United States. Headquartered in Farmington Hills, Michigan the company hasoffices in Irvine, California; New York City; and London, England.
www.morpace.com
SOURCE Morpace Inc.
