Miracle-Ear Taps Compass Point//McCann For Media Responsibilities
MINNEAPOLIS, Nov. 21, 2016 /PRNewswire/ -- Miracle-Ear has selected Compass Point//McCann to handle the company's media planning and buying, following a competitive review.
Miracle-Ear, with over 1,300 locations across the U.S., distributes a complete line of hearing aids and related products. Compass Point//McCann will be responsible for media strategy, analytics, DRTV, and media buying spanning broadcast, print, out-of-home, radio, digital and social.
Said Michael Stanfield, Vice President of Miracle-Ear, "We were impressed both with the Compass Point//McCann approach to helping us tell the Miracle-Ear story and with their understanding of our business and our vision."
Melissa Schoenke, Managing Director of Compass Point//McCann, said, "Miracle-Ear is a great brand that for more than 65 years has helped reconnect people to the world around them. We love this opportunity to deploy our Responsive media approach to help Miracle-Ear build relevant connections for the future and we are excited about working with them to meet their ambitious goals."
About Miracle-EarA trusted resource for hearing solutions for over 65 years, Miracle-Ear uses state-of-the-art technology to remove the barriers of hearing loss. The Plymouth, MN-based company specializes in customizable hearing solutions that feature discreet, comfortable products designed to meet each individual's hearing loss needs. Free hearing tests are available at all of the company's 1,300 franchised locations across the U.S. Franchise opportunities are available for those interested in running their own Miracle-Ear business with the support of a nationwide industry leader. For more information, visit www.miracle-ear.com
About Compass Point//McCannCompass Point//McCann, offering a complete range of connections strategy, analytics and investment resources, including Odin, their programmatic capability, and execution across all online and offline media, is a unit of McCann Worldgroup, a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production),Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture). McCann Worldgroup is part of the Interpublic Group (NYSE: IPG).
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SOURCE McCann Worldgroup