MILWAUKEE, May 22 Miller Brewing Company will donate 10cents to the Muscular Dystrophy Association (MDA) for every Miller Lite bottlecap collected now through Sept. 1, 2008, as part of the brand's "Better.Bolder. Summer" promotion. Miller Lite, the "ultimate light beer," is theofficial beer sponsor of this summer's Harley-Davidson 105th anniversarycelebration.
Legal-drinking-age consumers can donate their Miller Lite bottle caps inseveral ways, including at collection points located in participatingretailers across the country; just look for the "Miller Lite Bottle Caps forMDA" boxes beginning in early June. Ultimately, these bottle caps will beshipped to Milwaukee for the August 28-31 celebration of Harley-Davidson's105th anniversary. Miller will make a donation up to $100,000 to MDA based onthe number of Miller Lite caps collected.
"We are proud and honored to be teaming up with our favorite neighbor onceagain as we celebrate Harley-Davidson's 105th anniversary with them," saidAntonio Maldonado, Miller Lite's vice president of marketing. "Enjoying theonly light beer brewed to deliver the perfect combination of taste andrefreshment is usually reason enough to choose Miller Lite. This summer, beerdrinkers can feel even better about drinking 'the ultimate light beer,'knowing that they're helping raise money for a great cause in MDA."
Miller Lite bottle caps collected around the country will be sent toMilwaukee to be counted and deposited into the giant Miller Lite bottle. Inaddition to raising money via the "Miller Lite Bottle Caps for MDA" effort,the brewer is helping raise money for MDA in other ways this summer:
MDA is a voluntary health organization working to defeat more than 40diseases through programs of worldwide research, comprehensive services, andfar-reaching professional and public health education. The ALS Division ofMDA is the world leader in the search for a treatment and cure for LouGehrig's disease with its aggressive research program. MDA also offers themost comprehensive range of services of any voluntary health agency in thenation.
As one of America's oldest brewers, Miller Brewing Company continues thecommitment of founder Frederick J. Miller to brew "confoundedly good beers"with "uncompromising quality." Through more than 150 years of innovation andbrewing excellence, Miller has built a broad portfolio of award-winning beersthat capture approximately 18 percent of U.S. beer sales. An unprecedentedfour-time gold award winner at the World Beer Cup, Miller Lite is the greattasting, less filling beer that established the American light beer categoryin 1975. Miller's latest innovation is Miller Chill, a chelada-style beerbrewed with lime and salt to provide a unique twist on refreshment. Thecompany also brews Miller Genuine Draft, Miller High Life, Foster's,Milwaukee's Best Light, Olde English 800, Mickey's Malt Liquor, Icehouse andSharp's, a non-alcohol brew. Miller imports Peroni Nastro Azzurro, PilsnerUrquell and Tyskie and offers the Sparks line of caffeinated alcohol beverages,as well as regional craft brews from the Jacob Leinenkugel Brewing Company andthe Blitz-Weinhard Brewing Company. Miller is a wholly owned subsidiary ofSABMiller plc, one of the world's leading brewers with a global footprintspread across six continents. For more information, visithttp://www.MillerBrewing.com.-- Consumers also can mail bottle caps to Miller Brewing Company, Attention "Miller Lite Bottle Caps for MDA," 3939 W. Highland Blvd., P.O. Box 482, Milwaukee, WI 53201-0482. -- Additionally, any Harley-Davidson riders coming to Milwaukee for the 105th anniversary celebration are encouraged to bring their Miller Lite bottle caps with them and deposit the caps into the giant Miller Lite bottle.
SOURCE Miller Brewing Company