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Microban Partners With YogaDirect.com to Launch Yoga Mats With Zinc Antimicrobial Technology

Friday, September 18, 2009 General News J E 4
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HUNTERSVILLE, N.C., July 28 Microban International, Ltd., the global leader in built-in antimicrobial product protection, has partnered with YogaDirect.com, the largest direct importer and manufacturer of yoga equipment in the U.S., to launch the first ever line of yoga mats featuring Microban((R)) zinc-based antimicrobial technology - an innovative line of yoga mats that will stay cleaner and fresher for longer than ever before.

On an unprotected mat, microbes can double in number every 20 minutes. Microban antimicrobial protection works continuously to fight the growth of stain and odor causing bacteria and fungus, keeping YogaDirect's mats cleaner between cleanings. And, because Microban technology is infused into the yoga mat during the manufacturing process, it won't wash off or wear away for peace of mind that lasts the useful lifetime of the yoga mat.

"Fitness equipment is a hot spot for the growth of microbes. Microban antimicrobial technology provides an added level of cleanliness protection and the Microban(R) brand reassures YogaDirect.com customers that they're getting safe and effective antimicrobial protection that will last for the lifetime of the mat," says David Meyers, President and CEO of Microban International.

YogaDirect's new yoga mats with Microban antimicrobial protection are affordably priced and now available for purchase at www.yogadirect.com.

About Microban

Microban International, Ltd. is a global technology and marketing company dedicated to enhancing high quality consumer, industrial and medical products with branded built-in protection from microbes. Microban International licenses the Microban(R) global brand name, sells custom-engineered compounds, and provides a range of services, including regulatory and marketing support. The Microban(R) brand promises continuous and durable antimicrobial product protection, built-in during manufacture to not wear out for the useful life of the product. Microban International is headquartered in North Carolina with operations in North America, Europe and Asia. For more information on Microban, please contact (704) 875-0806 or visit www.microban.com.

About YogaDirect.com

YogaDirect.com is the largest direct importer and manufacturer of quality yoga equipment in the United States. Since launching in 1999, YogaDirect has taken great pride in its outstanding customer service, 100% satisfaction money back guarantee policy, low prices, and high quality. For more information, please contact Emily Nichols at 1-800-331-8233 or visit www.YogaDirect.com.

CONTACT: Sarah Payne, Microban International, Ltd. (704) 875-0806

SOURCE Microban International, Ltd.
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