Miami Children's Health Foundation Launches New Digital Initiative

Monday, May 16, 2016 Child Health News J E 4
New social campaign #2gether4thechildren will create awareness for Nicklaus Children's Hospital

MIAMI, May 16, 2016 /PRNewswire-USNewswire/ -- Miami Children's Health Foundation (MCH Foundation) – part of Miami Children's Health System – is excited to announce the launch of a brand new digital initiative called the #2gether4thechildren campaign. This outreach program is designed to support MCH Foundation's Together for the Children campaign across social media. The profile filter is a heart logo designed by, and in the iconic style of Miami Children's Health Foundation's Together Celebrity Ambassador, Romero Britto.

The campaign aims to drive awareness by encouraging community members to change their profile pictures to show support. It also includes the embedding of inspirational videos that highlight the Foundation's Patient of the Month initiative and offer an instant donation option. Each story is told to inspire and highlight the incredible work at MCH Foundation and Nicklaus Children's Hospital. The #2gether4thechildren digital campaign aims to expand the influence of the Hospital in South Florida and around the globe.

"We encourage the community to show support for Miami Children's Health Foundation and Nicklaus Children's Hospital by changing their social media profiles," said Lucy Morillo, President  & CEO for Miami Children's Health Foundation. "Our digital campaign aims to inspire and educate the community about the wonderful work we do every day for children in South Florida and beyond," added Morillo.

The #2gether4thechildren profile filter can be added by visiting 

  1. Login with your Facebook information.
  2. Click "Continue" after previewing your photo with the filter.
  3. Copy & paste the provided message into the comment section.
  4. Click the "Post on Facebook" button.
  5. Click the "Share" button to share an inspiring story about one of the hospital's Patients of the Month.

Nicklaus Children's Hospital is a world leader in pediatric healthcare and is South Florida's only licensed specialty hospital exclusively for children. The digital campaign highlights its success and by sharing compelling stories, the community can help drive awareness of the foundation and hospital. 

About Miami Children's Health FoundationMiami Children's Health Foundation (MCH Foundation) is a not-for profit 501(c)(3) organization established to support the creation of a world-class pediatric hospital so no child needs to leave South Florida for superior medical care. "Funding World-Class Care" and following the principle that all children deserve state-of-the-art pediatric care, MCH Foundation, now a part of the Miami Children's Health System, has helped the 289-bed Nicklaus Children's Hospital become a leader in pediatric healthcare with more than 650 attending physicians and over 130 pediatric sub-specialists. Currently, MCH Foundation is dedicating all its resources to Together For The Children, The Campaign For Miami Children's, which aims to raise $150 million by 2017 and help fund priorities such as the expansion of the Emergency Department, construction of a new Advanced Pediatric Care Pavilion, enhancements to its three centers of excellence, and expanding global/telehealth endeavors. Other campaign priorities include research, pediatric outreach and special programs.

Media Contact: Lisbet Fernandez-VinaMiami Children's Health Foundation  786.268.1845 /

To view the original version on PR Newswire, visit:

SOURCE Miami Children's Health Foundation



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