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Message to Buffalo Residents: Forgo Fad Dieting and Join the Campaign for Healthy Weight

Thursday, October 2, 2008 General News J E 4
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BUFFALO, N.Y., Oct. 1 The last decade can be defined bythe ups and downs of different fad diets -- which seem to go in and out offashion like shoulder pads and hemlines. Yet, long-term success has beenslim. Two out of three Americans remain overweight or obese.

A new campaign crossing the country, the Campaign for Healthy Weight, israllying Americans behind the healthy weight cause, not just the politicalcandidates, and urging people to think more about their "health" instead ofsimply a number on the scale. Studies indicate that small, specific changesin physical activity and calorie intake can make a big difference. And,people who maintain a healthy weight are less likely to be at risk forweight-related health conditions, such as heart disease.

People who maintain a healthy weight are less likely to be at risk forweight-related health problems, such as diabetes, heart disease, high bloodpressure and some types of cancer. In addition, some studies have linkedmeeting the recommendations for lowfat and fat free milk along with eatingfruits and vegetables to a lower risk for high blood pressure and heartdisease, as part of a heart-healthy diet. The American Heart Association 2007Guidelines for Preventing Cardiovascular Disease in Women emphasize eatingfresh fruits, vegetables and lowfat milk and milk products.

Buffalo Residents Pledge to Maintain a Healthy Weight

As part of milk's proud support for the American Heart Association'sStart! Heart Walks in cities across the country, the Campaign for HealthyWeight will set up headquarters at walk events nationwide to rally Americansto eat right, walk more and milk their diets. Participants at the Start!Buffalo Niagara Heart Walk on October 4, 2008, will be able to join thousandsof other Americans who have taken a healthy weight pledge and voted for milkwith their upper lips.

To learn more about the Campaign for Healthy Weight log ontohttp://www.whymilk.com.

The Milk Processor Education Program (MilkPEP), Washington, D.C., isfunded by the nation's milk processors, who are committed to increasing fluidmilk consumption. The MilkPEP Board runs the national Milk Mustache "gotmilk?" Campaign, a multi-faceted campaign designed to educate consumers aboutthe health benefits of milk. For more information, go tohttp://www.whymilk.com. The tagline "got milk?"(R) was created for theCalifornia Milk Processor Board by Goodby Silverstein & Partners and islicensed by the national milk processor and dairy producer groups.While at the Start! Heart Walk, visitors can: -- Sample heart-healthy lowfat or fat free milk from Upstate Farms Cooperative -- Take a souvenir Milk Mustache photo -- Speak with Beth Meyer, representative from ADADC -- Take the Campaign for Healthy Weight pledge -- Enter for a chance to win a trip to the 2009 Start! Heart Walk in Hilo, Hawaii

SOURCE Milk Processor Education Program
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