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Mentice, Inc. Expands Its North American Sales and Clinical Presence With the Hiring of Jeff Sirek as Director of Educational Sales-East and Sue Landsman as Clinical Applications Manager for the Americas.

Saturday, April 26, 2008 General News
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EVANSTON, Ill., April 25 Mentice, Inc., (a wholly ownedsubsidiary of Mentice AB), a leading supplier of virtual reality basedtraining applications within the field of medicine, has recently appointedJeff Sirek Director of Educational Sales-East and Sue Landsman as ClinicalApplications Manager for the Americas.
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Jeff Sirek joins Mentice after five top performing and highly successfulyears with GE Healthcare in its Cardiovascular Ultrasound Division as RegionalSales Manager for the Northeastern US. Prior to his experience at GEHealthcare, Mr. Sirek was Vice-President of North American Sales at ColorKinetics, Inc. where he was responsible for building the sales team anddriving exponential revenue growth, which ultimately led to its acquisition byPhilips. Mr. Sirek held previous sales roles at Adac Laboratories, SophaMedical Systems and Pfizer, Inc.
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Mr. Sirek will be tasked with driving the educational/hospital market formedical simulation for the eastern half of the US.

Sue Landsman brings to Mentice a wealth of experience in a broad range ofendovascular areas after spending many successful years in a variety ofclinical and sales management roles with the following companies: BostonScientific Corp., Heart Technology, Inc., St. Jude Medical, Johnson & Johnson,Jomed, Inc. and Volcano Corporation.

Ms. Landsman will lead the development and implementation of clinicalprograms designed to drive the continued acceptance and usage of medicalsimulation systems within the educational/hospital and industry markets.

"The hiring of Mr. Sirek and Ms. Landsman illustrates Mentice's commitmentto the North American market for medical simulation. Mentice has recentlyredirected its efforts to provide consultancy services to teachinginstitutions and its industry clients in concert with the successfulimplementation of its many simulation products. Mr. Sirek and Ms. Landsmanwill play a vital role in this strategic and exciting objective," said TimShannon, VP of Sales and Marketing -- Americas.

About Mentice:

Mentice is a leader in medical simulation with approximately 600installations worldwide and 100 validation studies. Mentice's Family ofProcedicus (TM) simulators focus on the area of minimally invasive surgerywithin the fields of endovascular intervention, core skills training,laparoscopy and arthroscopy training.Website info: http://www.mentice.com For more information contact: Tim Shannon, Mentice Inc. U.S. office 1-877-MENTICE or email [email protected] or [email protected] Release#42508

SOURCE Mentice, Inc.
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