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Medifast Opens New Texas Distribution Center

Wednesday, July 7, 2010 General News
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OWINGS MILLS, Md., July 6 Medifast, Inc. (NYSE: MED) today announced the grand opening of a 50,000 square foot Texas Distribution Center located in Coppell, Tx., just outside of Dallas. The facility will support West Coast shipping for Medifast Direct; Take Shape For Life, Medifast's personal coaching division; and Medifast Weight Control Centers.
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The facility includes 5,100 square feet of office and conference space, with both distribution and contact center capabilities. Medifast's Texas Distribution Center is expected to reduce transit times considerably for West Coast customers.
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"This is a big day for Medifast, as we're constantly looking for ways to improve our customer service to those relying on our program to regain their health," said Michael S. McDevitt, Chief Executive Officer, Medifast, Inc. "Medifast has distributed its products and programs from our home base in Maryland for over 30 years, and our new Texas Distribution Center will not only improve our efficiencies and customer service to our valued customers, but will provide the infrastructure needed to support our continued growth in the years to come."

Medifast, a premier weight-loss program, has been recommended by over 20,000 doctors since 1980. Customers can expect to lose up to two to five pounds per week on the Medifast 5 & 1 Plan, which consists of eating five Medifast Meals and one Lean & Green Meal per day. Medifast offers over 70 different menu options, as well as online support through the MyMedifast weight-loss community.

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About Medifast:

Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. Medifast has been recommended by over 20,000 doctors and used by over one million customers since 1980. It is committed to enriching lives by providing innovative choices for lasting health. Medifast programs have been proven effective through studies by major university teaching hospitals. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) the Take Shape For Life personal coaching division, 3) medically supervised Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto http://www.choosemedifast.com.

Please Note: This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by use of phrases or terminology such as "intend" or other similar words or the negative of such terminology. Similarly, descriptions of Medifast's objectives, strategies, plans, goals or targets contained herein are also considered forward-looking statements. Medifast believes this release should be read in conjunction with all of its filings with the United States Securities and Exchange Commission and cautions its readers that these forward-looking statements are subject to certain events, risks, uncertainties, and other factors. Some of these factors include, among others, Medifast's inability to attract and retain independent Associates and Members, stability in the pricing of print, TV and Direct Mail marketing initiatives affecting the cost to acquire customers, increases in competition, litigation, regulatory changes, and its planned growth into new domestic and international markets and new channels of distribution. Although Medifast's believes that the expectations, statements, and assumptions reflected in these forward-looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this release, as well as those set forth in its latest Annual Report on Form 10-K and Quarterly Report on Form 10-Q, and other filings filed with the United States Securities and Exchange Commission, including its current reports on Form 8-K. All of the forward-looking statements contained herein speak only as of the date of this release.

SOURCE Medifast, Inc.
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