NEW YORK, Nov. 7, 2017 /PRNewswire/ -- Find out what the leading team gets right, and what the trailing team gets wrongThemedical affairs team for a leading melanoma treatment is doing all the right things in the EU5 countries. Oncologists gave it the highest overall score and the highest performance and satisfaction ratings on most medical affairs services. Meanwhile,
Read the full report: https://www.reportlinker.com/p05175255
Comparing 7 major melanoma treatments from Amgen, Bristol-Myers Squibb, Merck Sharp & Dohme, Novartis, and Roche, this report reveals:Find out what more doctors want from your medical affairs team including:How doctors rate your team overall, and on 12 key medical affairs services.Which medical affairs services are most important, and what you can do to improve them.How, and how often doctors want to meet with your team.That's actionable information you can use to turn your team into one that doctors rely on.Top Takeaways
Insight into Medical Affairs Teams for These Melanoma TreatmentsImlygic (talimogene laherparepvec; Amgen)Keytruda (pembrolizumab; Merck Sharp & Dohme)Mekinist (trametinib; Novartis)Opdivo (nivolumab; Bristol-Myers Squibb)Tafinlar (dabrafenib; Novartis)Yervoy (ipilimumab; Bristol-Myers Squibb)Zelboraf (vemurafenib; Roche)An Expert-designed Competitive View of Your Medical Affairs TeamDeveloped with the help of medical affairs specialists, this report gives you an in-depth comparison of 7 medical affairs teams—answering important questions like:What do doctors need?How, and how often are they using your medical affairs team? What services do they consider most important? How often should you contact them? What channels are best? Does your medical affairs team deliver?How memorable are your team's interactions with doctors? How do doctors rank your team for performance and satisfaction in 12 key areas? How does your team compare to the competition—in each area, and overall? What needs improvement?Are you delivering the services that are most important to doctors? Where do you need to improve? How can your team enhance its services?
Based on Interviews with Practicing DoctorsWe surveyed 150 medical oncologists and dermato-oncologists from the EU5 (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world.All respondents:
Have been practicing for between 3 and 35 yearsSee at least 5 patients with melanoma in a typical monthDevote at least 50% of their time to direct patient careHave interacted with at least one listed product's medical affairs team in the past 6 months. We conducted the survey between June 1st and June 7th, 2017.
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