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Medica Uses Hallmark Insights to Drive Participation in My Health Manager From Medica(Sm)

Friday, September 18, 2009 General News J E 4
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MINNEAPOLIS, July 21 Helping members improve health and wellness defines the mission of Medica, a non-profit provider of popular health plans to business and government employers, to labor unions, and to individuals of all ages. Helping members understand their health risks is a key component of Medica's health and wellness programs, so Medica implemented an incentives-based online health management program.

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Medica's health activity portal, My Health Manager from Medica, not only helps members understand their current health and potential health risks, it uses Hallmark Insights' Integrated Reward Incentive System(TM) (IRIS(TM)) to reward them for being active participants in improving their health. Medica members earn wellness credits for completing a health assessment and participating in lifestyle management programs offered through My Health Manager from Medica.

"Inspiring our members to take the health assessment is critical to getting those members involved in programs offered by Medica that can improve their health and wellness," said Vince Pozinski, Health Education & Wellness Program Manager. "Offering an incentive for taking the health assessment has been a terrific way to encourage participation, and the fact that our members are able to choose from a wide variety of incentives ramps up the excitement and engagement because they can select something they actually want."

Prior to partnering with Hallmark Insights, Medica members could earn rewards through My Health Manager from Medica, however the rewards were dispersed quarterly. The extended time between action and reward presented a challenge to engage Medica members in a way that kept them actively involved in their health. In contrast, with Hallmark Insights, it typically takes 24 to 48 hours from the time they select the incentive until Medica members receive a custom gift card of their choosing. Many merchants offer an online gift card through Hallmark Insights, and online fulfillment speeds the process to mere hours.

"When our members are happy with their experience, they are more likely to use the portal as a way to identify risky behaviors and improve their health," said Vince Pozinski. "Creating a health portal that members will use repeatedly and make part of their healthy life is the primary goal of Medica's efforts."

The immediate incentives fulfillment delivered by Hallmark Insights to Medica members has contributed to the success of the Web site. The integration with IRIS(TM) and My Health Manager from Medica makes the experience seamless to Medica members. As of May 2009, the number of Medica members that completed a health assessment already surpassed the total for all of 2008.

Medica uses the Hallmark Insights-driven incentives through My Health Manager from Medica as a selling point to attract new business. The program is featured on Medica flyers, Web site and in marketing collateral presented to potential new clients.

"Offering an immediate reward for healthy living differentiates Medica in a crowded field of competitors," said Vince Pozinski. "With My Health Manager from Medica and the Hallmark Insights incentives program, Medica can show members that we are not only interested in their current health, but we're invested in their future good health."

About Medica

Serving more than 1.5 million members, Medica is a health insurance company headquartered in Minneapolis and active in the Upper Midwest. The non-profit company provides health care coverage in the employer, individual, Medicaid, Medicare and Medicare Part D markets in Minnesota and a growing number of counties in North Dakota, South Dakota and Wisconsin. Medica also offers national network coverage to employers who also have employees outside the Medica regional network.

Medica has the highest accreditation status, Excellent, from the National Committee for Quality Assurance (NCQA(R)) for its Minnesota Medicaid HMO plans and commercial health plans in Minnesota and North Dakota. Medica's vision is to become the community's health plan of choice, trusted for its integrity, respected for its service, and admired for its commitment to innovation and efficiency.

About Hallmark Insights

Headquartered in Minneapolis, Hallmark Insights, a wholly owned subsidiary of Hallmark Cards, Inc., provides meaningful, memorable and measurable incentive solutions for health and wellness programs, employee reward and recognition programs, sales and dealer programs and consumer programs. Hallmark Insights solutions combine the convenience of Internet shopping with easy-to-use service to promptly deliver personalized awards redeemable for gift cards and gift certificates to more than 350 leading retailers, catalogs, restaurants, travel providers, entertainment companies and more. For more about Hallmark Insights, visit online at www.HallmarkInsights.com

SOURCE Hallmark Insights
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