RICHMOND, Va., Aug. 19 Media General, Inc.(NYSE: MEG) today announced its support of a historic live primetime nationaltelevision collaboration, Stand Up To Cancer, on September 5, as well as localefforts to raise money to fight cancer in television markets.
"Our stations are going above and beyond just carrying the nationallytelevised primetime fundraising event. They are supporting and representingtheir communities by extending fundraising efforts in each market. MediaGeneral shares the industry's goal to rally to end cancer's reign as a leadingcause of death," said Media General Broadcast Division President JimZimmerman. "Many of our stations will raise local funds to be donated tohospitals in their area."
The Stand Up To Cancer telethon will air on ABC, CBS and NBC at 8 p.m. ESTon September 5, featuring celebrities from film, television, sports,journalism and music, to help raise funds and create awareness for cancerresearch. All Media General stations affiliated with the three networks willbegin fundraising in their newscasts that afternoon, and then present theirown shows prior to the start of the networks' primetime event. In addition,Media General stations are working with other local affiliates to coordinatemarket-wide efforts, similar to the networks.
Stand Up To Cancer was established by a group of media, entertainment andphilanthropic leaders, whose lives have all been affected by cancer insignificant ways. For more information, visit http://www.standup2cancer.org.
About Media General
Media General is a leading provider of local news, information andentertainment over multiple media platforms. The company serves marketsprimarily in the Southeastern United States. Media General publishes 25 dailynewspapers, including The Tampa Tribune, Richmond Times-Dispatch, andWinston-Salem Journal; and community newspapers in Virginia, North Carolina,Florida, Alabama and South Carolina; plus approximately 275 weekly newspapersand other targeted publications. The company owns and operates 20network-affiliated television stations that reach approximately 30 percent ofthe television households in the Southeast and nearly 9 percent of those inthe United States. The company's interactive media operations include Websites and portals that are associated with each of its newspapers andtelevision stations as well as with many specialty publications, and twogrowing interactive advertising services companies, Blockdot, Inc. andDealTaker.com.
SOURCE Media General, Inc.