Medi-Promotions Hires Industry Executive to Expand its Medi-Scripts Prescription Pad Model

Tuesday, October 9, 2007 General News J E 4
HASBROUCK HEIGHTS, N.J., Oct. 8 Medi-Promotions, Inc., theoriginator of Medi-Scripts(R) prescription pads, today announced that it hasappointed Richard Zwickel to vice president of Medi-Scripts PLUS(R), thecompany's next generation prescription pad model. Being launched this monthat the PDMA Sharing Conference in Chicago, Medi-Scripts PLUS will initiallyinclude patient offers from pharmaceutical manufacturers in its prescriptionpads.

"We brought Richard in to expand our 27-year Medi-Scripts business," saidChris McNamara, president of Medi-Promotions. "With his strong background inhealthcare and pharmaceutical marketing, we believe Richard has the rightskill set to help us take our industry leading prescription pad business tothe next level. Our pharmaceutical clients are striving more than ever toinfluence the prescribing habits of all prescribers, including doctors andnurse practitioners. By offering more advanced marketing options to thesedrug manufacturers, Medi-Scripts PLUS will enable them to maximize theirmarketing mix and reach prescribers at the point-of-prescription."

As vice president of the Medi-Scripts PLUS division, Mr. Zwickel isresponsible for the strategy and execution for all line extensions of theMedi-Scripts franchise, as well as key business initiatives related to thepharmaceutical clients for this legacy portfolio.

Mr. Zwickel has extensive experience in the pharmaceutical industry. Hewas previously national solution director for Thomson Healthcare/PDR BusinessUnit. Prior to that, he held positions of increasing responsibility at TheHartfield Group, where he was eventually named senior vice president for thecompany's Pharmaceutical Business Unit. He also held director-level and aboveroles in its pharmaceutical business unit, working across sales, marketing andstrategy.

Before his career at The Hartfield Group, Mr. Zwickel held a senioraccount-level role with Cline, Davis, & Mann Inc. (CDM), where he wasresponsible for marketing primary care products in cardiovascular, CNS,urology, respiratory and women's health for Pfizer and Novartis.

Mr. Zwickel received a B.S. degree in theoretical and applied sciencesfrom Ramapo College of New Jersey and has completed advanced coursework atTuck Executive Education at Dartmouth. Mr. Zwickel can be reached

About Medi-Scripts(R)

The provider of Medi-Scripts(R) prescription pads, Medi-Promotions, Inc.,has been a leading provider of marketing solutions that help influencephysician prescribing habits at the point-of-prescription. Its flagshipprescription pad program, Medi-Scripts, empowers pharmaceutical brand managersto deliver product messages to the right doctors at the right time and in theright place. With 200,030 prescribers representing 17 different specialtiesusing the Medi-Scripts program, pharmaceutical companies are able to achievemore exposure with the physician in the examining room than any othermarketing method. Founded in 1981, the company is headquartered in HasbrouckHeights, N.J. and can be found online at Karen Higgins Sagefrog Marketing Group (610) 831-5723

SOURCE Medi-Promotions, Inc.


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