Massage Envy SpaŽ Announces Expansion Into Montana

Monday, May 16, 2011 General News
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- First New Center to Open in Fall 2011 and Others Over the Next Several Years -

SCOTTSDALE, Ariz., May 16, 2011 /PRNewswire/ -- Massage Envy Spa, the pioneer and national leader of affordable and convenient

massage and spa services, announced today the signing of a multi-unit Regional Developer agreement with Dennis Conklin for the development of six new centers throughout Montana. The first opening -- likely located in Missoula, Billings or Bozeman -- is slated for Fall 2011.  


Massage Envy Spa's development throughout Montana is part of a steady and strategic plan being implemented by the brand, which includes expanding in existing markets while entering new cities across the country to help drive growth of the world's largest system of franchised massage centers.

A Massage Envy Spa regional developer and franchisee since 2005 in San Diego, Conklin currently has sold 23 franchises and opened 20 centers throughout the region.  He operates two of the Massage Envy Spa locations in San Diego.  

"I look forward to utilizing my experience in running and operating two very successful centers in California to introduce the Massage Envy Spa concept to Montana and expand the company's presence throughout the state," said Conklin. "As a long-term Massage Envy Spa franchisee, I pride myself on providing our guests the ability to take charge of their own health and wellness through our full range of convenient, affordable and professional spa and massage services."

Massage Envy Spa experienced unprecedented growth last year with the opening of 43 new locations.  With another 38 new franchise agreements signed and 18 new centers opened since January 2011, the brand has more than 670 Massage Envy and Massage Envy Spa centers currently operating in 43 states. Because innovation has been at the heart of Massage Envy since its inception in 2002, the company established a strategic partnership with global skincare leader MuradŽ and launched the Massage Envy Spa concept in 2009 to build upon consumer's desire for inexpensive, healthy skin care beyond traditional massage therapy. Since introducing the Massage Envy Spa concept, the company has opened or converted a record of more than 353 spa locations in 38 states.

With year-over-year growth of 25 percent and average unit volume reaching $1 million, Massage Envy Spa has a membership base that just recently surpassed one million members.  The company also is the world's largest employer of licensed/registered massage therapists with more than 16,000 therapists providing over 250,000 massages every week.  

"Massage Envy Spa is excited to see Dennis expand into the Montana market," said Massage Envy Franchising, LLC President Dave Crisalli. "Our success in this new market will stem directly from Dennis' vast experience and commitment to providing affordable and accessible massage therapy and skincare treatments for members and guests who recognize the importance of maintaining a balanced, wellness lifestyle."

The company's growth is based on a strategic expansion plan that includes identifying the right franchisee operator to build its business. Qualified franchisee candidates should have business sales or management experience, but do not need to have any massage therapy or spa operations background.  They also should possess a minimum net worth of $500,000 and liquid assets of at least $150,000. Massage Envy Spa franchisees can expect their initial investment to range from approximately $343,000 to $568,000, including the franchise fee.

With such a strong established brand, Massage Envy Spa has programs available to assist with financing. Entrepreneurs interested in exploring franchising opportunities with Massage Envy Spa may contact Lori Merrall at (480) 366-4171 and, or visit

About Massage Envy Spa  

Massage Envy Spa, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2003, Massage Envy Spa has more than 670 locations in 43 states and has experienced 25 percent year-over-year growth.  In addition, the average unit volume for a Massage Envy Spa is $1 million. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA). For more information, visit

CONTACT: Kim RyanFish Consulting,

SOURCE Massage Envy

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