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Maryland Dermatologists Set New Records in Sun Safety Outreach at Popular LPGA Tournament

Thursday, June 19, 2008 General News J E 4
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HAVRE DE GRACE, Md., June 18 Amidst swelteringtemperatures and huge crowds of golf fans, a dedicated team of volunteersrepresenting the Women's Dermatologic Society (WDS) broke its national recordsfor "Play Safe in the Sun," a 3-year community outreach service incollaborative partnership with L'Oreal USA. The well-received WDS skin cancerscreenings and sun safety outreach took place at one of the major tournamentsin pro ladies' golf, the McDonald's LPGA Championship presented by Coca-Colain Havre de Grace, MD.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050526/SFWV003LOGO)

WDS members and board-certified Maryland dermatologists Karen Beasley, MD(Hunt Valley, MD) and Valerie Callender, MD (Mitchellville, MD) co-hosted thesuccessful outreach event, supported by an energetic team of volunteersjoining them to offer free skin cancer screenings, and sun safety outreach totournament spectators over the busy weekend. In addition, volunteerdermatologists conducted private skin cancer screenings and sun damageassessments for a record number of LPGA Tour players, caddies and sportswriters during a special day of outreach designed to heighten awareness aboutthe risks of prolonged sun exposure that come with the game of golf.

"The record-breaking number of people who were screened by the WDS is atestament to the growing awareness and importance of sun protection amonggolfers, caddies and spectators alike," said Philippe Patsalides, GeneralManager, Active Cosmetics Division, L'Oreal USA. "The partnership betweenL'Oreal USA and the WDS behind the Play Safe in the Sun Campaign has played amajor role in helping to make this happen and we are proud to be associatedwith this important endeavor."

The following local dermatologists performed free skin cancer screeningsand provided sun safety education: Christine Ambro, MD, Karen Beasley, MD,Valerie Callender, MD, David Jaffe, MD, Beverly Johnson, MD, Oanh Lauring, MD,Kelley Redbord, MD and Margaret Weiss, MD. Additional volunteer support wasprovided by: Kim Brazil, CMA, Sonya Davis, MD, Maria Kessides, ChesahnaKindred, MD, Angela Lotsikas, MD, Clinzo Mickle, MD, Ire Rodney, MD, JodySeling, Sarah Slade, PA, and Mary Trageser.

Corporate volunteers who contributed hands-on support included: GeneColon, Paul Fehn, Jodie Hebert and Mike Scenna, all representing L'Oreal USA;Thomas Moog and Robin Holmes, RN, of Canfield Imaging Systems, which furnishedthe sun damage assessment photographs; and Kass Benchoff, Kristi Lake, NealRafferty and Marijean Zawrcz, all from Galderma.

Highlights from the event include:

-- A grand total of 328 skin cancer screenings were provided during this4-day outreach to the golf community, representing a cumulative 125 hours ofvolunteer service by WDS members and supporters.

-- 67 LPGA Tour players, caddies and members of the golf news mediaunderwent free skin cancer screenings with a remarkable 46% of theseindividuals referred to dermatologists for further diagnosis/biopsy ofsuspicious sites presumptively diagnosed as skin cancer.

-- 87 from those groups received sun damage assessments with the UVreflectance camera, representing the highest participation since "Play Safe inthe Sun" began in 2004.

-- Volunteers conducted total of 261 skin cancer screenings for thepublic, with a one-day screening record set on Saturday with 117 screeningsperformed for golf fans and an equally record-breaking heat index.

-- An overall 30% of all individuals screened were referred todermatologists for further management of lesions suspicious for skin cancer orpre-cancer.

-- 25,000 samples of various broad-spectrum sunscreens were distributed tothe public with the message, "re-apply every nine holes!" Booth visitors hadthe chance to slather on sunscreen and learn that a golf-ball sized amount ofsunscreen constitutes a proper applicat
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