MarketsandMarkets: Increasing Social Media Marketing Adoption and its Impact on Top Pharma Players
DALLAS, August 13, 2010 /PRNewswire/ -- According to the new market research report, "Effective Social Media Marketing Strategies for Pharmaceutical Market" published by MarketsandMarkets (http://www.marketsandmarkets.com), 18 of the top 20 pharmaceutical players globally have established their presence on the three most popular social networking sites, i.e., YouTube, Twitter, and Facebook. (Popularity ratings are based on the number of users following the top five pharmaceutical companies from May 14, 2010 to July 14, 2010).
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Pharmaceutical companies are leveraging social media platforms for consumer engagement purposes, and are also employing these tools to enhance customer retention and brand perception. J&J was one of the earliest adopters of social media in the pharmaceutical industry. In 2006, the company adopted Web 2.0 and started its 'Kilmer House' blog on company history. Since then, the company has developed multiple social media tools such as Baby.com and Safekids USA.
Pharmaceutical giants such as Abbott, Bristol-Myers Squibb (BMS), GlaxoSmithKline (GSK), Merck, and Pfizer began getting involved in social media activities from 2007 onwards. These companies are leveraging social media platforms to gain market intelligence, obtain real time customer feedback, create disease awareness, engage in brand promotion, etc.
Interactive web platforms have generated high consumer interest by enabling consumers to discuss their views, and by creating a more transparent model of communication. Hospitals are also employing social media to disseminate information, provide health education, increase patient awareness, and to maintain customer relationships.
SCOPE AND FORMAT
The report analyzes the use of social media tools in the pharmaceutical market in terms of:
- Major social media platforms and the major pharmaceutical companies with presence on these platforms - Effective strategies to develop a successful social media campaign - Benefits, risks, and future impact of social media on pharmaceutical industry - Social media use and regulations in different parts of world
Analyst Briefing Presentation on Effective Social Media Marketing Strategies for Pharmaceutical Market to be held on 25th AUG 2010 The Pharmaceutical practice at MarketsandMarkets is pleased to announce its Analyst Briefing Presentation on Effective Social Media Marketing Strategies for Pharmaceutical Market ( http://www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html) to be held on 25th AUG 2010
To register your participation, please click here http://www.marketsandmarkets.com/AnalystBriefing/social-media.asp
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