MarketsandMarkets: Global Probiotics Market Worth US$32.6 Billion by 2014

WILMINGTON, Delaware, January 13 According to a newmarket research report, 'Probiotics Market (2009-2014)' (http://www.marketsandmarkets.com/Market-Reports/probiotic-market-advanced-technologies-and-global-market-69.html), published by MarketsandMarkets(http://www.marketsandmarkets.com), the global probiotics market is expectedto be worth US$ 32.6 billion by 2014, with the Europe and Asia accounting fornearly 42% and 30% of the total revenues respectively. The global market isexpected to record a CAGR of 12.6% from 2009 to 2014.

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Probiotics are live microorganisms that are similar to the beneficialmicroorganisms found in humans and are hence generally regarded as safe(GRAS). Though they have been in existence for many years, the properappreciation of their benefits is only a recent phenomenon. More and moreresearch is being undertaken to validate their efficacy; so far, suchactivities have demonstrated their effectiveness in cases of antibioticassociated diarrhea, irritable bowel syndrome, lactose intolerance, oralhealth etc. The functional ingredients in the probiotic products help inbalancing the intestinal microbiota resulting in enhanced over all health,well being and boosts immune system.

The probiotics market has been one of the prime beneficiaries of therecent fad over functional foods. Rising levels of health consciousness andthe ageing baby boomer population are a few of the drivers helping in thegrowth of the market. The other major market factor driving the overallprobiotics market in the present and expected to continue to do so in thefuture is the influence exerted by the women buyer segment. It is generallyobserved throughout the globe that traditionally women are responsible forthe buying decisions of the foods and beverages (F&B) category in families.Since they tend to be more aware about the new products and their healthbenefits, they try and incorporate more beneficial foods in the families'diet. Hence it is no surprise that women have more knowledge about probioticF&B and consequently not only drive their consumption, but also act as theopinion makers. This gathers more importance considering the fact that theprobiotic F&B segment is expected to command over 75% of the overallprobiotics market in 2009.

Probiotic dairy products are expected to command the highest market shareamong all the probiotic foodstuffs, accounting for almost 70% in the year2009 and reaching a market size of almost $24 billion by the end of 2014. Thebiggest markets for these products are Europe and Asia; the U.S. market hasslowly but surely opened up to these products in the recent past and isexpected to grow at a CAGR of 17% from 2009 to 2014, the biggest contributorbeing probiotic cultured drinks followed by probiotic yogurts. Though themarket base of probiotic products is comparatively lesser in the U.S., themarket is expected to grow at an astounding rate of almost 14% in the sameperiod driven by the large scale acceptance of - the probiotic yogurts inspoonable single serve packs, probiotic cultured drinks in single shotpackaging form and probiotic dietary supplements.

Products that fall under the niche category presently, such as probioticchocolates, probiotic ice creams and probiotic baked products are expected toenjoy a much larger market share due to the belief that consumers are readyto pay an extra amount for fortified products if confident of 'extra'benefits. However, probiotic cheese, probiotic butter etc are fated to thestatus of ultra-niche products due to their conventional image as unhealthydietary products.

Europe forms the largest market for probiotics with an estimated $13.5billion by 2014. Its 12.2% CAGR from 2009 to 2014 is driven by consumerdemand for health-enhancing probiotic products, such as probiotic yogurts,other probiotic dairy products and probiotic dietary supplements. Asia is thesecond largest segment, growing at with an estimated CAGR of 11.2% to reach$9.0 billion by 2014.

Scope of the report

MarketsandMarkets is a research and consulting firm that publishes 120market reports (http://www.marketsandmarkets.com/) per year. Eachstrategically analyzed report contains 250 pages of valuable market data,including more than 100 market data summary tables and in-depth, five-levelsegmentation for each of the products, services, applications, technologies,ingredients and stakeholders categories. Our reports also analyze about 200patents, over 50 companies and micro markets that are mutually exclusive andcollectively exhaustive.The report discusses the segmentation of the of the probiotics market asfollows. Products: Functional foods and beverages - dairy products, non Dairy beverages, breakfast cereal, baked goods, fermented meat products, dry-food probiotics; animal feed probiotics; dietary supplements - food supplements, nutritional supplements and specialty nutrient. Applications: Human application - regular consumption, probiotic therapy, prevention of diseases and probiotic application for animals. Ingredients: Bacteria in probiotic foods - lactobacilli, bifidobacteria, bacillus coagulans; yeast and others. Contact our representative to sponsor this report About MarketsandMarkets

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