Marketing Executives Finding Value in Best Practice Database

Saturday, June 7, 2008 General News J E 4
CHAPEL HILL, N.C., June 6 Marketing leaders areincreasingly finding value in the research products and services offered byBest Practices, LLC and in particular the use of the on-demand benchmarkrepository known as the Best Practice Database. ( documents from the database may be accessed and downloadedindividually, many marketing leaders have come to find outstanding value inmembership to the database. The Best Practice Database not only provides fullaccess to all content as needed, but also includes services such as newresearch alerts, invitations to participate in topical new studies and ongoingadvisory services to address research needs.

A brief example of some of the recent high-value marketing content foundin the Best Practice Database may be accessed via the following These reports contain executive insights andkey benchmarks into marketing management, marketing activities, and marketingstrategy from top companies such as Bayer, Eli Lilly, Fidelity Investments,GlaxoSmithKline, Hewlett-Packard, IBM, Merck, Novartis and Sanofi-Aventis withcomplimentary excerpts from such studies as: "Marketing: Staffing and ResourceMetrics," "U.S. Pharmaceutical Sales & Marketing Operations: Staffing andEfficiency Metrics," "Building Pharmaceutical Blockbusters in a CrowdedMarket," and "Designing Effective Pharmaceutical Brand Teams: Structure,Governance, Performance and Operations."

For more information on the Best Practice Database, contact Jeff Zimmer or (919) 767-9180. Interested parties may sign-upfor a customized tour of the database via the following URL:


Best Practices, LLC, conducts work based on the simple yet profoundprinciple that organizations can chart a course to superior economicperformance by studying the best business practices, operating tactics andwinning strategies of world-class companies. For more than 15 years, ourhighly credentialed research staff has conducted primary research exclusivelyfor our Fortune 500 client base.Key topic areas in the research include: -- Marketing Activities and Timelines -- Key Pharmaceutical Issues & Emerging Trends -- Marketing Strategy and Planning -- Overall Staffing Levels in Marketing Groups by Activities -- Distribution of Market Research and Analytics Resources across Functions -- Outsourcing of Market Research Studies and Projects -- Effective Internal Stakeholder Communication Methods -- Considering Lifecycle Opportunities and Risks -- Multi-faceted Approach to Designing the Marketing Mix -- Financial Investment for Key Activities at the Brand Level Key benchmark metrics include: -- Primary and Secondary Users of Forecasting, Sales, Marketing and Business Development Activities -- Effective Methods for Evaluating Internal Customer Satisfaction -- Frequency of Meetings of Core and Extended Brand Teams -- Percent of Brand Teams with Special Incentives Related to Performance -- Top Three Performance Metrics Used to Monitor Brand Performance -- Internal FTEs for Marketing Strategy and Planning -- Percent of Marketing Operations and Communications Budget Outsourced -- Levels of Market Research Activities by Product Development Phase -- Level of Outsourcing of Market Research Studies and Projects -- Percentage of Brand Budget Allocated to U.S. Sales and Marketing Support Activities

SOURCE Best Practices, LLC


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