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Manduka, the Leader in High Performance Yoga Mats, Launches Manduka PRO(TM) Line With First Ever Lifetime Guarantee

Thursday, September 4, 2008 General News J E 4
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LOS ANGELES, Sept. 3 Manduka, the world's leader in highperformance yoga gear, announced today the launch of the Manduka PRO(TM) lineof yoga mats. These sustainable, zero-waste yoga mats are the latestinnovation in Manduka's ten-year history designing the yoga community'sfavorite mats. Manufactured using a certified emissions-free process, the newBlackMatPRO(TM) and PROlite(TM) are the first ever to be guaranteed to last alifetime, supporting Manduka's commitment to eco-responsibility and reducingconsumption.

The BlackMatPRO, an enhanced iteration of Manduka's renowned BlackMat(TM), offers superior non-slip fabric finish and unparalleledcushioning -- a simple, elegant mat unlike any other on the market. Designedfor yoga enthusiasts and those that value quality and sustainability, theBlackMatPRO is celebrated as the gold standard yoga mat.

The revamped PROlite, formerly known as the PurpleLite Travel Mat(TM), isthe lighter-weight counterpart to the BlackMatPRO. With the same unsurpassedquality and design, it is versatile and travel friendly -- optimal for yogapractitioners on the go. The PROlite is now available in fivepassion-inspiring colors: the original Purple, Pacific (blue), Pinot (red),Apricot (orange), Olive (green).

"Introducing the lifetime guarantee came out of our belief in the qualityand sustainability of this yoga mat line," said Sky Meltzer, CEO, at Manduka."Manduka is committed to creating a better future -- our zero-waste andemissions free yoga mats are designed to last a lifetime."

In addition to its fair labor production standards, these mats are createdin an Oeko-Tex certified emissions-free process and do not contain harmfulsubstances.

Manduka PRO is being launched on the heels of Manduka's eKO(TM) line ofbiodegradable yoga mats. Engineered from non-Amazon harvested tree rubber,eKO mats decompose completely at the end of their useful lives and are free ofthe toxic foaming agents and plasticizers commonly found in other eco-brandedyoga products.

About Manduka

Founded in 1997 by architect turned yogi Peter Sterios, Manduka was builton the simple idea that a better yoga mat can make a world of difference.Manduka strives to support and enrich the yoga community by providing premiumquality mats and products while respecting employees, customers, materials,and the environment. Created for and by yoga enthusiasts, Manduka's technicaland purpose-driven product designs meet and often exceed the distinct needs ofall practitioners. Today Manduka's products, which include yoga mats, towels,yoga straps, water bottles, and bags, are sold in more than 35 countriesaround the world. Not only focusing on superior design, Manduka also promotestheir ethos of quality, thoughtfulness and sustainability in all realms oftheir business.

SOURCE Manduka
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