Make Your New Year's Resolution a Success: Commit to Going the Distance for Breast Cancer

Tuesday, January 5, 2010 Education News
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Registration now open for the newest Susan G. Komen for the Cure(R) fitness event

DALLAS, Jan. 5 -- It's resolution time again. Losing weight, getting fit and volunteering to help others top resolution

lists each January(1). Setting a realistic goal and making a commitment to others are great strategies to battle resolution dissolution. Susan G. Komen for the Cure® has a portfolio of fitness events to accommodate both, including the organization's newest event, the Susan G. Komen 3-Day for the Cure™.

The Komen 3-Day for the Cure is a three-day, 60-mile walk - the greatest distance you can go in the fight against breast cancer.

Women are more likely than men to cite motivation and boredom as the top reasons for not exercising(2). The Komen 3-Day for the Cure provides individuals with months of training, group activities and a challenging goal to stave off boredom while fundraising for a worthy cause.

"Participating in the Komen 3-Day for the Cure puts a creative twist on traditional fitness resolutions," said Emily Callahan, vice president of marketing at Susan G. Komen for the Cure. "Training to walk 60 miles in three days requires commitment. A realistic training schedule and support from fellow walkers and coaches help more than 35,000 people complete that commitment every year."

Komen 3-Day for the Cure participants physically prepare and fundraise for months before embarking on the weekend-long journey. Online resources including a 24-week training schedule, fundraising ideas and additional tools are available every step of the way. Registration for the event is now open at The3Day.org or 800-996-3DAY.

Like other Komen events, proceeds from the 3-Day for the Cure fund innovative global breast cancer research and local community programs supporting education, screening and treatment. For the last 27 years, Komen for the Cure grants have played a crucial role in virtually every major advance in the fight against breast cancer. But there is still much more work to be done. This year alone 1.3 million women and men will be diagnosed with breast cancer globally. However, fundraising platforms like the 3-Day for the Cure assist Komen in narrowing the gaps in treatment.

For information on 3-Day for the Cure, Race for the Cure or to find information on Marathon for the Cure visit komen.org or call 1-877 GO KOMEN.

SUSAN G. KOMEN 3-DAY FOR THE CURE

The Susan G. Komen 3-Day for the Cure™ is a 60-mile walk for women and men who want to make a personal difference in the fight to end breast cancer. Komen 3-Day for the Cure participants raise a minimum of $2,300 and walk an average of 20 miles a day for three consecutive days, educating tens of thousands of people about breast health with every step. Funds raised impact breast cancer research and community-based breast health and education programs. The 3-Day for the Cure is presented by Energizer. The national series sponsors are Bank of America and New Balance. Please visit The3Day.org or call 800-996-3DAY for more information.

The 2010 Komen 3-Day for the Cure Series includes events in Boston (July 23-25), Cleveland (July 30August 1), Chicago (August 6-8), Michigan (August 13-15), Twin Cities (August 20-22), Denver (August 27-29), Seattle (September 24-26), San Francisco Bay Area (October 1-3), Washington, DC (October 8-10), Philadelphia (October 15-17), Atlanta (October 22-24), Tampa Bay (October 29-31), Dallas/Fort Worth (November 5-7), Arizona (November 12-14), San Diego (November 19-21).

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

Note to media: For more information about the fitness events, please contact the following: Susan G. Komen 3-Day for the Cure: Sarah Ferguson, 816-423-6061 or sferguson@barkleyus.com.

(1) USA.gov

(2) October 2009 Mintel Oxygen Exercise Trends report (oxygen.mintel.com)

SOURCE Susan G. Komen for the Cure



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