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Magical Veggie Challenge to Right Musical Wrong

Tuesday, September 16, 2008 General News J E 4
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KNOXVILLE, Tenn., Sept. 16 "Beans, beans the musical fruit..." For years, children have recited this memorable schoolyard chant. Infact, 3 out of 4 adults recognize the classic bean chant(1). But most peopledon't realize something is amiss in the lyrics. Beans are a vegetable, not afruit!

Spread the Word: Beans are a Veggie!

This catchy chant likely has influenced the way people think about beans.Surprisingly, only a quarter of Americans(2) correctly identify beans as avegetable. It's finally time to dispel this myth and help families get theirkids to eat more veggies.

People are invited to submit a video remix of the classic chant and conveyin their entry that beans are a vegetable. Families, friends or colleaguescan upload their videos to BeanChant.com from Sept. 12 through Dec. 12, 2008.

One grand prize winner will be awarded $5,000 and a trip for four toperform the winning chant at a Times Square event in New York City on Feb. 18,2009. The event will be hosted by Drew Lachey, multi-platinum recordingartist, Broadway star, TV host, champion of "Dancing with the Stars," bean fanand dad.

Lachey wrote his own version of the bean chant to kick off the MagicalVeggie Challenge:

Five semifinalist entries will be chosen and posted at BeanChant.com fromDec. 29, 2008 through Jan. 23, 2009, giving everyone a chance to vote. TheAmerican public, along with Lachey, will help select the grand prize winner byvoting for their favorite semi-finalist.

Beans: The Versatile Vegetable

The Magical Veggie Challenge, sponsored by Beans. The Vegetable with Morecampaign, was created to help parents who are missing an easy solution to theveggie dilemma. Beans(3), such as kidney and garbanzo, have more protein andfiber than any other vegetable, are convenient and have a great taste thatkids love. In fact, 4 out of 5 kids say they like beans(4).

"I became involved with the Magical Veggie Challenge so I could share thebenefits of beans with other parents," explains Lachey. "In my family, we'vefound that beans go well with a wide variety of ingredients and they're easyto add to pastas and soups."

To find more information and to view contest rules, visit BeanChant.com.

About The Vegetable with More(R) Campaign

The Beans. The Vegetable with More campaign was created by Bush Brothers &Company to help Americans achieve the USDA's recommendation of 3 cups of beansand other legumes per week by communicating not only that beans are listed inthe vegetable group of MyPyramid (as well as the meat & beans group), butbeans(3) also have more protein and fiber than any other vegetable. Inaddition to telling moms about the unique benefits of beans, the campaignshows families how to incorporate more beans in their diet.

Founded in 1908, Bush Brothers & Company is based in Knoxville, Tenn.Best known for their Baked Beans, Bush's also offers more than 30 varieties ofcanned beans including kidney, pinto and black and other canned vegetables.Bush Brothers & Company is still family owned and operated, working for thesame ideals that were set forth by A.J. Bush nearly 100 years ago -- ensuringthe highest quality and best taste can be found in all their products. Bush'ssells one-third of all canned beans in the U.S., making it the top bean brandin the country."Beans, beans have protein to spare Call them a fruit? I won't even dare They're a veggie that makes you grow up big and strong And with beans on the table, your meal can't go wrong"

SOURCE Beans. The Vegetable with More
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