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The first SOBeFiT cover will be unveiled at the launch event on October14th, 2008 at 7p.m. by NBA star Alonzo Mourning at the Four Seasons Hotel inBrickell and will be emceed by Dr. Sean Kenniff, CBS4 and My33's HealthSpecialist. MPG Publishing Corp. will present Alonzo Mourning with a checkfor $25,000 to benefit Alonzo Mourning Charities.
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"SOBeFiT is proud to be launching the first magazine that celebrates SouthFlorida's world renowned healthy living lifestyle," said Marta Montenegro,Publisher and Editor-In-Chief. "We want SOBeFiT to move men and women to notonly go for that brisk walk or make that quick and healthy meal, but to alsofeel moved to join a community that is committed to building a healthier andmore active South Florida."
The SOBeFiT content reflects the entire region's commitment to a lifestylethat focuses on taking care of the body and mind, achieving a balanced stateof well-being and a higher quality of life. SOBeFiT aims at empowering readerswith practical and relevant content in four core areas:
-- Fitness - SOBeFiT will be home to the most effective and innovativeworkout techniques aimed at helping readers attain a healthier body and mind;
-- Nutrition - the magazine will feature the very latest on thenutritional front, advising readers on how to understand and balance theirfood intake and consume nutritionally balanced diets;
-- Health - the magazine will focus on the essence of well-being backed byinformation that relies on the most relevant national and regional studies, aswell as the opinions of highly qualified physicians, medical specialists andresearchers in a wide variety of fields;
-- Sports - SOBeFiT will thoroughly cover the wide variety of athleticdisciplines that can be practiced in the South Florida region, providingexclusive in-depth advice on how to become more proficient at them.
SOBeFiT has assembled the most qualified team of advisors, contributorsand South Florida residents at the top of their game led by itsEditor-In-Chief, Marta Montenegro. Among the qualified team of advisors andcontributors are Dr. Richard Lopez, Associate Professor and Director ofFlorida International University's programs in exercise and sports sciences;Lisa Dorfman, Sports Nutritionist for the University of Miami since 2003, sheis also a personal nutritionist for many professional athletes, includingthose in the NFL, MLB, PGA, USTA, and boxing; Dr. Keith Hechtman, a foundingpartner for UHZ Sports Medicine Institute and an orthopedic surgeon at DoctorsHospital; and Charles Platkin, "The Diet Detective," a nationally recognizedlocal nutrition and public health advocate. In addition, Alonzo Mourning willcontribute to the magazine with an insightful column titled, From A to Zo.
The presence of Mourning in both the event and the cover of SOBeFiT'slaunch issue is an extension of that "team-oriented" approach to the title'seditorial formula. "Alonzo embodies the spirit of Miami. He has long beenknown as a resilient, hard-working professional who practices what he preachesin terms of living a healthy life and sharing that experience with thosearound him, so he turned into a natural cover subject and contributor," statesMontenegro.
The magazine provides collectible 'on the go' exercises, healthy recipesand nutritional advice for both men and women that can be removed from themagazine and be utilized at home or at the gym. Original sections include BodyShop Express, showing readers proper form and technique while working out; FitGourmet, a gastronomical and nutritional tour
