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MIKE AND IKE(R) Lemonade Blends(TM) Presents $100,000 to Alex's Lemonade Stand Foundation

Wednesday, June 25, 2008 General News J E 4
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BETHLEHEM, Pa., June 24 At this year's annual telethon forAlex's Lemonade Stand Foundation, Just Born, Inc. and its MIKE AND IKE(R)Candy Brand presented the Alex's Lemonade Stand Foundation with a $100,000donation, the first in a multi-year commitment to this foundation.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080624/NETU037 )

MIKE AND IKE(R) Lemonade Blends(TM) kicks off Just Born's partnership withthe Alex's Lemonade Stand Foundation. The MIKE AND IKE(R) Brand will make aminimum donation of $100,000 per year for at least three years to the Alex'sLemonade Stand Foundation to assist in its fight to cure childhood cancer.

Kathy Bassininski, Just Born's Vice President of Brand Development andCorporate Services, commented, "Just Born is honored and excited to partnerwith the Alex's Lemonade Stand Foundation. Alexandra Scott set an example forall of us and we would like to help continue her vision. Our new deliciousMIKE AND IKE(R) Lemonade Blends(TM) variety will be sure to sweeten thesuccess of the important endeavors of Alex's Lemonade Stand Foundation."

Alex's Lemonade Stand Foundation

Alex's Lemonade Stand Foundation is a unique foundation that grew from ayoung cancer patient's front yard lemonade stand to a nationwide fundraisingmovement to find a cure for childhood cancer. Since Alexandra "Alex" Scott(1996 - 2004) set up her first lemonade stand at the age of 4, millions ofdollars have been raised towards fulfilling her dream of finding a cure forall children with cancer. For more information about setting up a stand ordonating visit http://www.alexslemonade.org.

Just Born, Inc., is a privately owned company founded in 1923 andheadquartered in Bethlehem, PA. Just Born makes PEEPS(R) Brand MarshmallowCandies, MIKE AND IKE(R) Brand Chewy Fruit Flavored Candies, MIKE AND IKE(R)ZOURS(R) Brand Chewy Sour Candies, HOT TAMALES(R) Brand Chewy CinnamonFlavored Candies and PEANUT CHEWS(R) Brand Candies, as well as MIKE ANDIKE(R), HOT TAMALES(R) and TEENEE BEANEE(R) Brand Jelly Beans. The companyemploys over 560 associates and markets its candy in over 50 countries. AllJust Born Candies are made in the USA.

The MIKE AND IKE(R) Brand was introduced in 1940. All MIKE AND IKE(R)Brand Candies are kosher and gluten free.

For more information, visit http://www.mikeandike.com orhttp://www.AlexsLemonade.org. Images available upon request.

SOURCE Just Born, Inc.
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