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Love the Penis. Kill the Sperm.

Wednesday, April 21, 2010 General News J E 4
MADISON, N.J., April 20 Revive Personal Products Company (Revive), the makers of Conceptrol®, announced the launch of "Love the Penis, Kill the Sperm," an interactive media campaign aimed at raising awareness of spermicide as a birth control option. The message: It's fine to love the penis and have fun doing it, but don't forget to kill the sperm or you may end up with a baby bump you don't want right now.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/revive/43621/

(Photo: http://www.newscom.com/cgi-bin/prnh/20100420/MM89369 )

"Most people are aware that unplanned pregnancies are on the rise, especially among 20-somethings," said Kelly Kaplan, President of Revive. "Lots of strategies are being used to combat the problem, including messages about abstinence and bombarding women with statistics. Guess what? It's not working. They're not listening. This issue needs a fresh approach," she said.

The "Love the Penis, Kill the Sperm" campaign avoids the same old messages and instead creates a two-way conversation with its target audience, women ages 25-35, where they spend most of their time: online. "Love the Penis, Kill the Sperm" will use viral and social media marketing efforts, specifically an interactive game called "Spin the Sperm," (spinthesperm.com) with a Facebook Connect component to educate women in an edgy, lighthearted way. Spin the Sperm takes users through a series of twelve questions, delivered by sperm with various personalities. A badge is assigned depending on your score. Know very little? Virgin. A bit? Sex Kitten. A lot? Dominatrix. Everything? You're a Sperminator. The badges link directly to Facebook where game results can be shared among social networks.

Citing the 'young invincibles' theory, Kelly Kaplan explains that if women in their 20's and 30's have been having sex without protection and not getting pregnant, they can become complacent and do end up pregnant eventually. With little to no stigma attached to hooking-up or single motherhood, the focus tends to shift from what they don't want (pregnancy), to what they do want (pleasure).

"Pick up most women's magazines and the cover will likely have tips for how to please your man in bed, give better oral sex, or whether or not to do it with the lights on," said Kaplan. "Young women are exposed to more and more information on how to have great sex with little or no focus on avoiding pregnancy. Our mantra 'Love the Penis, Kill the Sperm' is an easy reminder that pleasure is great but simply remember, take a minute to kill the sperm."

In the U.S. alone, there are 60 million women in their childbearing years. Seventy percent of them are sexually active and 3 million do not use contraception, accounting for 47 percent of unplanned pregnancies and contributing to what's now known as the "Knocked Up" phenomenon - the rising rate of unplanned pregnancies among women in their 20s.

"Research has shown us time and again that women take too many risks and do not use birth control correctly and consistently," said Dr. Kimberly Roberts, MD/FACOG, with Women's Contemporary Health in Knoxville, Tennessee. "Spermicide is a good option, and this campaign will surely build awareness."

Here are just a few of the benefits that make spermicide a good option:

"This is a serious subject we've chosen to have some fun with," added Kaplan. "Women know whether they want to have sex or not- and they know whether or not they want to get pregnant. This campaign is about how easy it is to enjoy one while avoiding the other."

About Revive Personal Products Company (Revive PPC)

Revive Personal Products Company focuses on products that make a difference in people's daily lives. Founded in 2008 and led by industry veterans, Mike Lesser and Kelly Kaplan, Revive currently offers products in the women's sexual health and oral care categories. Brands include Conceptrol®, Gynol(TM), and Gynol II® Vaginal Contraceptive Gels, Healthy Woman® Soy Supplement, Stim-U-Dent® Plaque Removers, Fresh 'n' Brite® Denture Cleaning Paste, and The Natural Dentist® all-natural mouth rinses and toothpaste. Revive's products can be found in most mass pharmacy retailers. For more information, visit reviveppc.com.

-- It's easy to carry and can fit in your purse or even a pocket -- It's affordable -- It does not require a prescription -- It's easy to find in supermarkets or drugstores -- It doesn't disrupt the experience and can be inserted as part of sex play -- It has no effect on a woman's hormones so it can be used by nursing mothers and other women who can't or don't want to use hormonal birth control

SOURCE Revive Personal Products


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