Advertisement
London Luxury's asthma & allergy friendly(TM) products are at theforefront of the fast-growing trend in home textiles called "BeneficialBedding," which refers to any innovative home textile product that offersadditional functional lifestyle benefits beyond comfortable sleeping.
Advertisement
"London Luxury Certified asthma & allergy friendly(TM) products now giveconsumers more choices for higher quality bedding," said Mike Tringale,director of external affairs at the Asthma and Allergy Foundation of America(AAFA). "Through a rigorous testing protocol, which includes dozens ofwashes, these products were proven to be an effective allergen barrier andcrucial part of an overall allergen-reduction plan in the home."
"We are, therefore, pleased to call London Luxury a valued partner in ourefforts to educate people about allergy controls," added Tringale.
London Luxury's asthma & allergy friendly(TM) bedding products are amongthe first in the United States to receive the certification from AAFA and areuniquely engineered to function as an effective and proven barrier to dustmite, pet dander and other allergens, while still maintaining the highestlevels of comfort and luxuriousness that consumers expect from top-of-the-linebedding. The secret is in the engineering and construction.
"We pride ourselves on manufacturing only the highest quality productsthat allow consumers to have a healthy and sound night's sleep, so we arethrilled to receive accolades for our superior quality bedding. The asthma &allergy friendly(TM) Certification is an honor and a testament to LondonLuxury's meticulous research-based designs. We continually strive to bringconsumers the most innovative and beneficial bedding solutions possible," saidMarc Jason, CEO of London Luxury.
asthma & allergy friendly(TM) bedding is currently the most common exampleof beneficial bedding, but consumers can expect to find a wide array of newbeneficial and innovative bedding and bath products on the shelves of leadingretailers in 2008. Later this year, London Luxury will introduce into themarket a whole range of beneficial bed and bath products all scientificallydesigned to enhance health, beauty and wellness.
London Luxury's asthma & allergy friendly(TM) products are currentlyavailable at leading retailers across the country such as Bed Bath & Beyond.
About London Luxury LLC
London Luxury LLC is one of the nation's leading manufacturers ofinnovative and premium textile products for the home. The company is based inNew Rochelle, New York with a showroom in New York City. For more informationplease visit www.londonlux.com
About the asthma & allergy friendly(TM) Certification
The asthma & allergy friendly(TM) Certification Program is operated by theAsthma and Allergy Foundation of America (www.aafa.org) in partnership withAllergy Standards Limited (www.allergystandards.com). All asthma & allergyfriendly(TM) certified products have been independently tested and shown to bemore suitable for those with asthma and allergic sensitivities. For moredetailed information on the certified bedding or other products, please visit:www.asthmaandallergyfriendly.com. Contact: Brian Oliver, Brand Manager, (202)466-7643 ext. 224.Media Contacts: Samantha Freeman Kwittken & Company 646.747.7147 [email protected] Anna Faktorovich London Luxury 9
