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The survey, which polled men and women ages 44 to 62, is part of theEnergizer Specialty Batteries division that supports the "KEEP GOING(R). LiveHealthy" campaign. This campaign encourages baby boomers to lead healthy,active lifestyles -- with some help from battery-powered devices. Key surveyfindings include:
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"This study illustrates that hearing loss affects more than the personexperiencing it," said Dr. Bary Williams, audiologist. "Whether it isdiagnosed hearing loss or a slight case of selective hearing, couples mustwork together and encourage healthy hearing habits."
Dr. Williams also stresses the connection between hearing screenings andmaintaining a high quality of life. For example, untreated hearing loss couldmean the difference between living independently and requiring assistance,says Dr. Williams. "If you can't hear the phone, doorbell, fire alarm, etc.,it's going to be extremely difficult to maintain your independence. If youhave a hearing issue -- and one-third of boomers think they do -- get ahearing screening to determine if you need a hearing aid," he advises. "Ifnot, you put yourself and others at risk."
And for those who need a hearing aid, Dr. Williams says don't despair."Thanks to technological advancements in hearing devices and their batteries,people can find solutions to meet their specific needs and lifestyles."Energizer has introduced new perforated packaging for its hearing aidbatteries that is easier and more convenient to carry and use. Energizer alsocontinues to offer the Energizer(R) EZ Change(R), the first and only hearingaid battery dispenser that allows users to insert their batteries withouthaving to handle the tiny batteries or tabs.
"We know it is often difficult for people in a relationship to overcomethe stigmas related to hearing loss, and we're trying to set the recordstraight through this program," said Stacey Harbour, director of marketing forSpecialty Batteries at Energizer. "We want to educate people about hearingloss prevention, as well as provide solutions for others to manage theirhearing health, so they can live active and enjoyable lifestyles."
For additional information on hearing health and fitness tips, or to learnmore about Energizer's "KEEP GOING(R). Live Healthy" program, visitenergizer.com/livehealthy. To find an audiologist, go to asha.org.
About Energizer:
Energizer Holdings, Inc. (NYSE: ENR), www.energizer.com, headquartered inSt. Louis, Missouri, is one of the world's largest manufacturers of primarybatteries, battery-powered devices and flashlights. Energizer, a globalleader in the dynamic business of providing portable power geared toward thenew digital age, offers a full portfolio of products including, theEnergizer(R) MAX(R) premium alkaline brand; Energizer(R) e2(R) Lithium(R) andEnergizer(R) e2(R) Titanium Technology(R) performance brands; Nickel MetalHydride (NiMH) Rechargeable batteries and chargers; and miniatures brandbatteries.
The Energizer product line also includes specialty batteries for hearingaids and medical devices, as well as for keyless remote entry systems, toysand other uses. Through its flashlight unit, Energizer brings innovation tothis important household device. Energizer continues its role as a technologyleader as it launches Energizer(R) Energi To Go(R), portable battery-drivenpower packs for cell phones.
About Bary Williams
Dr. Bary Williams, AuD-CCC-A, is a 30 year hearing health industry ve
