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Lips Sealed With Flavors Say Something About Personality

Wednesday, October 1, 2008 General News J E 4
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OAK BROOK, Ill., Sept. 30 The lip balm flavor you likealso reveals what you're like, according to research commissioned byBlistex(R) and conducted by Alan Hirsch, M.D., director and founder of theSmell and Taste Treatment and Research Foundation of Chicago. Whether you're alip balm buff or simply seek moisture, the flavor you pack in your purse orpocket offers some insight on your personality.

Blistex research found that people are extremely passionate and particularabout the flavor of their lip balm. So, Blistex tapped into the authority onsmell and taste -- Dr. Hirsch -- to discover the driving forces behind thesestrong opinions. Dr. Hirsch examined not only how taste and smell of lip balmplays into characteristics, but also how they impact mood and romanticcapability.

"Flavors are extremely powerful indicators and influencers," said Dr.Hirsch. "The idea of 'taste' goes beyond what touches the tongue, but alsospeaks directly to personality. People's taste, whether clothing or fruitflavors, provide some insight to the soul."

Want to know what your favorite lip balm flavor says about you or whichflavor can add a little pep to your step? Dr. Hirsch's flavor personalityprofiles provide the answers and even recommend the best flavor for love.

Tropical: You prefer to stand out from rather than follow the crowd.Tropical fruit flavored lovers are nonconformist and love to march to theirown beat. The flavor of pineapple has been shown to stimulate the lingualnerve making you feel more awake and alert. For more energy, skip the coffeeand apply Blistex Fruit Smoothies Triple Tropical.

Love Compatibility: Melon

Strawberry and Banana: You're the first person that friends call to helpwith a move or get them out of a sticky situation. If you gravitate towardstrawberry and banana flavors, you are thoughtful, logical, loyal, reservedand a team player. Its flavor combination has even been found to increaseexercise endurance and reduce an appetite. So, boost workouts with a littleBlistex Fruit Smoothies Strawberry Banana.

Love Compatibility: Universal compatibility

Berry: Your talk is known to inspire others and even get you outof awkward situations. Those who prefer berry flavors are charming,self-confident, driven and natural leaders. Exercise gurus know that berryflavors are known to enhance exercise strength. Thinking about tacking onadditional reps to your weight lifting routine? Maybe Blistex Fruit SmoothiesBerry Explosion can help.

Love Compatibility: Tropical

Melon: You don't just go to the party, you are the party. Melon lovers arelively, dramatic and enthusiastically flirtatious. At the same time the flavorof melon can even help facilitate relaxation. So, if you are looking to winddown after all the celebrating, try applying Blistex Fruit Smoothies MelonMedley.

Love Compatibility: Tropical

Raspberry: You believe that all goals are set to be met. Raspberry loversare success-oriented, intelligent and comfortable. After a tiring day, applyBlistex Raspberry Lemonade Blast; the central raspberry flavor with a hint ofcitrus makes you feel more refreshed.

Love Compatibility: Raspberry

Cherry: Your shoulders are what friends seek in times of need. Cherrylovers are orderly and conscientious. The flavor of cherry has been known toenhance your learning skills. So, make sure you apply Blistex Lip InfusionCherry Splash before you hit the books.

Love Compatibility: Tropical

About Blistex Raspberry Lemonade Blast(TM)

Blistex Raspberry Lemonade Blast is the newest flavor from Blistex.Launching in September 2008, Blistex Raspberry Lemonade Blast offers superbmoisturization and dermatologist recommended SPF 15.

About Blistex Lip Infusion Cherry Splash(R)

Blistex Lip Infusion Cherry Splash provides a smooth and gentleapplication with a stainless steel rolling tip applicator with tasty cherryflavor. Cherry Splash is light, non-waxy and absorbs quickly to penetratedeeply into lips for ultimate hydration. It also contains dermatologistrecommended SPF 15.

About Blistex Fruit Smoothies(R)

Blistex Fruit Smoothies contain moisturizers, natural fruit extracts, andvitamins A, B5 and C that all combine to hydrate and protect lips. Eachpackage contains three separate lip balms, each with a different creamy flavorblend. For a limited time, look for a bonus pack of Fruit Smoothies thatcontains a fourth stick free. Fruit Smoothies contains dermatologistrecommended SPF 15 for ultimate lip protection.

Blistex products are available at food, drug and mass merchandisersnationwide.

About Blistex

The Lip Care Specialists at Blistex offer a full line of superbly craftedlip care products -- with highly effective formulas, unique added benefits andunparalleled sensory experiences -- to address a broad spectrum of lip needsfor men and women. To Discover What Your Lips Are Missing(R) or for additionalinformation about Blistex products and important lip care tips, visithttp://www.Blistex.com.Contact Information: Leilani Sweeney (312) 396-9748 leilani.sweeney@zenogroup.com

SOURCE Blistex
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