Lifeclinic(R) Partners with LearnSomething to Provide Consumer Education Digital Signage for Pharmacy Blood Pressure Monitors
(Photo: http://www.newscom.com/cgi-bin/prnh/20081016/CLTH050 )
Consumer health information will be displayed on LearnSomething'sinteractive digital signage, called the Health Communicator(TM), paid for withrelevant advertising and installed on Lifeclinic's blood pressure monitorscurrently located in more than 20,000 pharmacies throughout the country.LearnSomething, the leading supplier of eMedia solutions for the food, drugand mass retail industries, produces healthy living consumer content for itsShopperAssist(TM) and LearnSomethingAbout(TM) line of products.
Shoppers checking their blood pressure on a Lifeclinic monitor will beable to activate a brief multimedia consumer wellness segment on a topic oftheir interest. Each Health Communicator(TM) will have ten channels selectedby individual pharmacies to meet their patients' needs, with topics rangingfrom Rx adherence to hypertension, weight management to diabetes, nutritionalsupplements to cholesterol management, and many others, including seasonalconcerns, each with associated promotional messages.
"The addition of the Health Communicator to our blood pressure monitorswill support our ongoing efforts to help shoppers become better informed andlive healthier lives. Providing shoppers with easy access to vital informationon many of the most timely health topics in a convenient setting continues tobe our most valued objective," explains Lifeclinic president PhilanderClaxton.
Health content will be produced and updated periodically byLearnSomething. Plans for retrofitting Lifeclinic's health stations in otherparts of the world are under consideration.
"Partnering with Lifeclinic is a perfect fit for us," according toLearnSomething CEO Steve Roden. "We have been developing consumer wellnesscontent that distills solutions into a format shoppers can use both in storesand in their everyday health regimens. We believe that Lifeclinic's bloodpressure monitors will extend our reach so we can touch more consumers andmake this vital information available more widely."
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