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LifeSecure Insurance Company Names New Vice President of Sales

Monday, June 30, 2008 General News
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BRIGHTON, Mich., June 30 LifeSecure Insurance Company(LifeSecure), a wholly-owned subsidiary of Blue Cross Blue Shield of Michigan,today announced the executive appointment of Ron Hagen to vice president ofsales.
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Hagen is an accomplished sales executive with extensive knowledge of thelong term care insurance market. Prior to joining LifeSecure, he was regionalsales vice president, long term care sales with MetLife Insurance Company.
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In his new role, Hagen will focus on enhancing LifeSecure's sales effortsas the company continues its national expansion.

"Ron has a successful record of developing and implementing effectivesales and distribution strategies for complex products like long term careinsurance. His sales leadership will drive the delivery of our best in classproduct solutions and services," said Lisa Wendt, president and CEO ofLifeSecure Insurance.

Hagen holds a B.A. in International Economics and a Master of Arts inEconomics, both from George Washington University.

About LifeSecure

LifeSecure Insurance Company offers a new generation of long term careinsurance coverage. The Brighton, Mich.-based company is focused on providingunderstandable, affordable coverage with high levels of customer service andsupport. The company's long term care insurance coverage is sold through anetwork of independent marketing organizations, brokers and agents. LifeSecureis a wholly-owned subsidiary of Blue Cross Blue Shield of Michigan. Foradditional information visit www.YourLifeSecure.com.

Contact: Sara HoganDirector 810-220-8731

SOURCE LifeSecure Insurance Company
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