LifeSecure Insurance Company Leading Effort to Raise Awareness of Long-Term Care Issues in Michigan

Monday, October 6, 2008 General News J E 4
BRIGHTON, Mich., Oct. 6 LifeSecure Insurance Company,dedicated to providing long-term care solutions that help families plan for afuture with less worries and more security, has proudly taken the lead inraising awareness of long-term care issues in Michigan. The company recentlysecured a proclamation from Governor Jennifer Granholm declaring November 2008as Long-Term Care Awareness Month.

"We applaud Governor Granholm for recognizing the significance oflong-term care issues to Michigan residents and their families," said LisaWendt, president and CEO, LifeSecure. "It is important for residents to knowthere are solutions for them and their families, which allow all of us toaffordably and confidently plan for the future."

As cited in the Governor's proclamation, The U.S. Department of Health &Human Services has reported that 60 percent of Michigan residents over the ageof 65 will need long-term care services at some point, with more than 40percent of this group requiring nursing home care and another 30 percentrequiring in-home assistance. The U.S. Census Bureau has projected that thepopulation of Michigan residents age 65 and older will increase by nearly 70percent to more than 2 million in 2030.

"Experts are predicting the demand for long-term care services and itsassociated costs to increase sharply in the next 10 to 30 years," continuedWendt. "Increased awareness and education are the first steps in helpingMichigan citizens ensure sound financial futures for themselves and theirloved ones."

About LifeSecure Insurance Company

A wholly-owned subsidiary of Blue Cross Blue Shield of Michigan,LifeSecure is dedicated to providing solutions that protect families by makinglong-term care insurance uncomplicated and affordable. As part of its caringheritage, LifeSecure's base product includes custodial care solutions,informal caregiving coverage and complimentary services for caregivers andfamilies.

SOURCE LifeSecure Insurance Company


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