WHAT: New research to be released on May 12, 2011 in the American Journal of Public Health contains several studies specific to the negativehealth effects of menthol cigarettes on African American smokers. This research includes information on public attitudes regarding the elimination of menthol as a flavoring from the U.S. market as well as strong new scientific evidence in favor of the
WHY: Menthol is the only tobacco flavor that has not been banned by the FDA since the agency acquired regulatory authority over tobacco products in 2009. Meanwhile, research shows that for decades, the tobacco industry has heavily marketed menthol cigarettes to minorities, and as a result, the menthol smoking rates among these communities are disproportionately high; 80 percent of African Americans who smoke, smoke menthol cigarettes. The complete removal of menthol tobacco products from the marketplace would save hundreds of thousands of lives.
WHEN: Thursday, May 12, 2010 at 9:30 a.m. EDT
WHERE: National Press Club, The Fourth Estate,
529 14th Street Northwest, Washington D.C., 20045
Legacy is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington, D.C., the national public health organization helps American live longer, healthier lives. Legacy develops programs that address the health effects of tobacco use, especially among vulnerable populations disproportionately affected by the toll of tobacco, through grants, technical assistance and training, partnerships, youth activism, and counter-marketing and grassroots marketing campaigns. The foundation's programs include truth®, a national youth smoking prevention campaign that has been cited as having contributed to significant declines in youth smoking; EX®, an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting; and research initiatives exploring the causes, consequences and approaches to reducing tobacco use. The American Legacy Foundation was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. Visit http://www.legacyforhealth.org/.
Legacy is equipped with a VideoLinkReadyCam™ television studio system, providing journalists with faster, easier access to the nation's leading tobacco prevention and cessation experts. From this in-house broadcast studio, Legacy can offer immediate access to its experts to comment on breaking news, new research publications, or any news related to youth smoking prevention, adult quit smoking programs, or any issue related to smoking. The studio is connected directly to the Vyvx fiber network and is always available for live or pre-taped interviews. To arrange an interview, please contact Julia Cartwright at 202-454-5596.
Contact: Julia Cartwright
/PRNewswire-USNewswire -- May 11, 2011/
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