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Leeza Gibbons Leads New Coaching Program to Boost the Nation's Heart Health

Wednesday, September 19, 2007 General News J E 4
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ENGLEWOOD CLIFFS, N.J., Sept. 18 Have you ever made apromise to yourself that you couldn't keep? Even when it comes to hearthealth, the most heart-felt personal commitments can often fall by thewayside. A new highly interactive national program, launched by Promise(R),the brand known for products that help remove cholesterol, is aiming to changeall of that. The Promise(R) Heart Coach(TM) Program is a platform ofinspiration and information to help consumers not only make, but keep, theirpromises to improve their heart-healthy lifestyle.

Led by journalist and television personality Leeza Gibbons, the Promise(R)Heart Coach(TM) Program's premise is that although there's no shortage ofheart health information available to consumers, what's missing is the rightbalance of motivation and tools to help consumers really make the changesnecessary to a heart-healthy lifestyle.

"One in four Americans is at risk for high cholesterol in the UnitedStates, and millions of people are confused about what they should do toimprove their heart health lifestyle," said Leeza Gibbons. "The Promise(R)Heart Coach(TM) Program truly understands where people are coming from and thechallenges they face. It recognizes that we can all use some help, motivationand information along the way -- and it serves it up in a way that is friendlyand empowering. It really is like having your own personal coach."

One-Stop Coaching Online

The "heart" of the Promise(R) Heart Coach(TM) Program is an online site,promisehealthyheart.com, that offers a rich array of advice, exercise tips,nutrition tools, and professional coaching. By signing up for the Program,users can receive customized life, fitness, and diet plans with professional,nationally known heart health experts. These include Melissa Ohlson, anutritionist, RD and the Nutrition Projects Coordinator for the Department ofPreventive Cardiology and Rehabilitation at the Cleveland Clinic; and MichaelGeorge, a celebrity fitness trainer whose list of clients includes ReeseWitherspoon, Tobey Maguire, Julianne Moore, Meg Ryan and Christian Slater.

A particularly empowering feature of the program is that Leeza, Melissa,and Michael are all supplying advice and words of encouragement online --literally -- through opinion pieces, other written and video commentary, andreader Q & As. All content on the site will be updated on a regular basis,keeping the program fresh and insuring that consumers get the coaching theyneed to make and stick with their promises.

As part of the Promise(R) Heart Coach(TM) Program, four individuals whomake particularly compelling heart-health promises will be chosen to win one-on-one coaching with the Promise Heart Coaches. Consumers can get moreinformation by logging onto the web site http://www.promisehealthyheart.com.

"The Promise(R) brand firmly believes that taking care of your heart isone of the most important promises you can make to yourself," said EricBerman, Brand Director of Promise(R) from Unilever USA, the makers ofPromise(R) activ(TM) SuperShots(TM) and Spreads. "We know that with the rightmix of heart-healthy products, tools and motivation, the heart health profilesof millions of Americans can be improved."

About Promise(R)

Promise(R) knows that your heart is capable of amazing things, especiallyif you take care of it. That's why Promise(R) Spreads contain no trans fat,are non-hydrogenated and are created with Heart Health Essentials(TM), abalanced blend of essential fatty acids high in omega-3 ALA and omega-6*, andvitamin E, and with less saturated fat than butter or margarine. When youreplace butter or margarine with Promise(R) spreads, as part of a diet low insaturated fat, trans fat and cholesterol, you're actually helping to maintainheart health. And NEW Promise(R) activ(TM) SuperShots(TM) contain 2 g plantsterols per serving in a convenie
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