Laerdal Medical Announces Group Purchasing Contract With FirstChoice Cooperative

Thursday, August 16, 2007 General News J E 4
WAPPINGERS FALLS, N.Y., Aug. 15 Laerdal MedicalCorporation announces a strategic alliance with a leading American GroupPurchasing Organization. FirstChoice Cooperative, based in Tyler, Texas hasawarded Laerdal a three-year preferred contract for "Training -- Education andTherapy Products." The contract is effective through May 31, 2010.

Bruce Cadwell, Laerdal's National Accounts Manager says, "Our relationshipwith FirstChoice further demonstrates our commitment and passion to align withstrategic partners as we ensure voice and reach for our products and ourmission of helping save lives throughout the healthcare market. We areparticularly excited about joining with FirstChoice to offer our consultativeproducts and services to their wide variety of providers and educators."

Ron Kethan, Operations Manager of FirstChoice said, "The members ofFirstChoice Cooperative awarded this contract based on cost-savings atinvoice, and patronage dividends earned thru compliance, and are lookingforward to a long relationship with Laerdal in providing their products andservices to the end users within the member's facilities." FirstChoicemembers, specifically Acute Care Hospitals, EMS providers andUniversity/Colleges will receive preferred pricing on a broad range of Laerdalproducts and services. Products include manikins, skills trainers, airwaymanagement devices and trainers, immobilization devices and American HeartAssociation resources. Contract introduction and awareness campaigns areunderway for all FirstChoice members.

FirstChoice Cooperative

FirstChoice Cooperative is a member owned cooperative whose primary goalis to provide a process for all healthcare providers, metropolitan or rural,and to reduce healthcare cost across the entire continuum of care so thateveryone can have access to cost-effective and quality care. For moreinformation, visit

Laerdal Medical Corporation

Laerdal Medical is one of the world's leading providers of HealthcareSolutions, is dedicated to helping save lives with products and services forAirway Management, Immobilization, Basic Life Support, Advanced Life Support,Patient Care, Self-Directed Learning, and Medical Education. Laerdal ispleased to serve all healthcare providers and educators, from the lay rescuerto the medical professional. http://www.laerdal.comDaniel Rivera Laerdal Medical Corporation +1-800-648-1851

SOURCE Laerdal Medical Corporation


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