NEW YORK, May 26, 2011 /PRNewswire/ -- Braving a threat of thunderstorms, busy New Yorkers and vacationing tourists gathered
Speaking from a podium into a microphone, Roeser explained the point of the flash mob: "Millions of Americans, as they get older and live longer, will need help with the tasks of daily living -- ongoing care beyond the scope of regular health insurance or Medicare. Most people don't know that, so we're kicking off a summer-long awareness campaign where we'll be traveling the country to educate Americans about planning for their long-term care needs."
According to a Sun Life Financial Survey, over 90% of Americans either underestimate or have no idea how much they will spend on healthcare in retirement. 74% of consumers age 55 to 65 polled for a recent survey said they are concerned about needing some kind of long-term care. "That's about three in every four of us!" Roeser said on Tuesday.
The 3 in 4 Need More campaign will feature a national tour by Dr. Marion Somers, a leading elder care expert and author, and long-time advocate for long-term care. Dr. Marion followed Roeser on the podium to announce the bus tour, as well as launch a contest to find caregivers across America and award one of them a $50,000 makeover. For a video of the Times Square "Dancing Grandmas" event, click here: http://www.youtube.com/watch?v=WGwCkLb3LDs.
Other videos & photos:
LTCFP (www.ltcfp.com) is one of the nation's largest and most experienced long-term care insurance agencies. Together with insurance carriers and other organizations, LTCFP is a sponsor of the 3 in 4 Need More campaign, which was conceived by Roeser. For more on 3 in 4 Need More, the bus tour, and the caregiver contest, visit www.3in4NeedMore.com or www.3in4contest.com.
*(PHOTO 72dpi: http://Send2PressNewswire.com/image/11-0526-roeser_72dpi.jpg)
*(Photo Caption: LTC Financial Senior Vice President of Marketing & Operations Jonas Roeser.)
This release was issued on behalf of the above organization by Send2Press(R), a unit of Neotrope(R). http://www.Send2Press.com
SOURCE LTC Financial Partners LLC
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