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LELO Products To Be Sold in Swedish State-Owned Pharmacy, Apoteket
5/23/2008
General News
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(Photo: http://www.newscom.com/cgi-bin/prnh/20080522/AQTH531) In an effort to provide healthy products, the Swedish pharmacy declared inMarch that it plans to expand its sexual health department by adding sensualproducts to its shelves. Today, Apoteket announced that it would sell the following LELO products:NEA, IRIS and LUNA Beads. According to Apoteket, healthy sexuality is an important part of aperson's well being, and therefore, as a pharmacy it is important to providecarefully selected and safe products to consumers. "This is part of the mainstreaming of sensual products all over theworld," says LELO's representative, Shaye Saldana from LELO offices inCalifornia. "We feel it is important to be part of this change as it isinevitable. Sensuality is a very natural part of one's overall health". Apoteket chose to carry the LELO brand of sensual products due to theirinnovative and sophisticated designs combined with their commitment to ahealthy and positive sensual experience. LELO is following in the footsteps ofcompanies like Victoria's Secret that mainstreamed the lingerie industry andbelieves that it is only a matter of time before the US markets follow thepath of the state-owned Swedish pharmacies to mainstream sensual products. "Weare very fortunate to be an integral part of this change", adds Saldana. LELO is a Swedish sex life accessory label with distinct design philosophyand brand profile. Drawing inspiration from the fashion and beauty industries,our pleasure objects breathe an air of simplicity, sensuality andsophistication. With an avant-garde approach and an affordable mid-to-premiumrange, LELO provides a high quality alternative to the conventional eroticmarket place. We aim to please a modern clientele of women -- and theirpartners -- with high sexual integrity and a keen eye for design. By imbuingthe look, the feel and the function of our pleasure objects with sensualpurpose, they become natural accessories to be enjoyed. Co-founded in September 2003 LELO is headquartered in Stockholm, Sweden,and is available on more than 40 international markets. SOURCE LELO |
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