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LCA's San Diego Breath of Hope Lung Cancer Walk RETURNS May 2, 2010

Thursday, February 4, 2010 General News J E 4
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Founded by a group of local San Diego lung cancer survivors, the 2nd Annual 5K Walk aims to raise $250k for Lung Cancer Alliance

Lung cancer is the #1 cause of cancer death in the U.S. and takes more lives than breast, colon and prostate cancer - COMBINED.

SAN DIEGO, Feb. 3 /PRNewswire-USNewswire/ -- The following news advisory was issued today by Lung Cancer Alliance:

(Logo: http://www.newscom.com/cgi-bin/prnh/20081016/LCALOGO)

WHAT: The 2nd Annual Lung Cancer Alliance (LCA) San Diego Breath of Hope Lung Cancer Walk is a 5K walk that brings together lung cancer survivors, patients, families and friends, among many others, to help raise awareness, hope and a call to action for all those touched by this disease. This year's event takes place on Sunday, May 2, 2010.

LCA's San Diego Breath of Hope Lung Cancer Walk aims to raise the public's awareness regarding lung cancer and more specifically address the common myths surrounding the disease. Proceeds will benefit LCA - the only national non-profit organization that provides support and advocacy for the lung cancer community.

WHY: Lung cancer is the deadliest cancer in the U.S. and in the world, killing more people than breast, colon, and prostate cancers COMBINED. Lung cancer also kills nearly TWICE as many women each year as breast cancer.

However, lung cancer receives the lowest amount of research dollars compared to any other major cancer, due to the common misperception that it is solely a "smoker's" disease. IN FACT MORE THAN 60 percent OF DIAGNOSED CASES TODAY OCCUR IN FORMER AND NEVER SMOKERS.

No one deserves cancer, smokers or non-smokers. Lung cancer needs to come out of the shadows and stop being the perpetually neglected, forgotten, and "invisible" cancer.

The San Diego Breath of Hope Lung Cancer Walk is the premiere lung cancer event/walk in Southern California. The event was founded in 2009 by a group of local lung cancer survivors in San Diego, who were once strangers to each other yet were brought together by the common bond of being non-smokers battling lung cancer. Last year, the 5K walk attracted more 1,500 participants and raised a remarkable $155,000 for lung cancer research.

This year, San Diego Breath of Hope aims to raise more than $250,000. The event offers participants a meaningful and inspirational avenue for supporting the lung cancer community in San Diego and beyond, as well as the opportunity to honor loved ones touched by this disease.

STATS: The Shocking REALITY of Lung Cancer:

WHEN: Sunday, May 2, 2009 - Rain or Shine

Registration begins at 7:30 a.m.

Walk begins at 9:00 a.m.

WHERE: Cancer Survivors Park at Spanish Landing - downtown (near the airport)

4100 North Harbor Drive

San Diego, Calif.

HOW: Individuals and teams are encouraged to pre-register online, but may also register in-person at the event.

Adults: $25.00* (pre-event) and $30.00* (day-of event)

Children 12 and under: $10.00*

*fee includes t-shirt

Register online at: www.sandiegobreathofhope.org

WHO: Lung Cancer Alliance (LCA) is the only national non-profit organization that provides support and advocacy for the lung cancer community. LCA is dedicated to reversing decades of stigma and neglect by empowering patients, elevating awareness and changing health policy. Through LCA's activism a new lung cancer research pipeline was recently created and has received more than $35 million from the federal government for lung cancer research in two years.

INFO: For more information about San Diego Breath of Hope Lung Cancer Walk: www.sandiegobreathofhope.org

For more information about Lung Cancer Alliance: www.lungcanceralliance.org

For sponsorship opportunities, please contact Kelly Wood at (619) 742-9967 or kelly@forbenefitenterprise.com.

-- It is the leading cause of cancer death--worldwide, nationally and in California -- It takes more lives than breast, prostate and colon -- combined -- It takes the lives of nearly twice as many women as breast cancer -- It takes the lives of three times as many men as prostate cancer -- There are no symptoms until the late stages of the disease -- The survival rate for stage 4 is less than 5% -- It has a 15% five-year survival rate -- 2 out of 3 people diagnosed never smoked or quit smoking decades ago -- Only 16% of patients are diagnosed at an early stage

SOURCE Lung Cancer Alliance
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